Anthropologist, MScs in Cultural Consumption, with more than 20 years of experience in strategic brand planning. I have worked for different market research, advertising and media agencies in Colombia, Argentina and Mexico.1-Brand Planning:Brand Architecture Models: I can help you structure, organize and define frameworks to clearly communicate your brand and your portfolio offerings to create overall consistency and equity, so your team and stakeholders know exactly which direction they need to go . I will walk with you through different concepts and models such as positioning, brand purpose, brand archetypes, brand values in a very simple way to identify the best posible option that suites your company needs.- Research & Insights: I combine different research methods to analyze client´s business, category, culture and consumer to understand what message, action or experience is needed to achieve your company objectives. -I usually mix disciplines such as anthropology/ethnography, linguistics, psychology or data to discover real and powerful insights/revelations that unlock creativity and innovation processes. I always deliever results that go beyond of what is expected in common marketing research or data analyses.2-Comms Planning: I provide strategic muscle to bring ideas to life in the best efficient and consistent way across every communication channel, touch point or experience. In order to achieve this, I can provide you with the next products/tools : -Understanding of media consumers behaviors and trends (online and offline)-Consumer experience journey maps to identify goals, motivations, barriers/frictions and strategic opportunities.-Campaign ecosystems-Tools to inspire innovation and creativity to scale/develop ideas across consumer journeys and ecosystems