Pedro Armbrust Email & Phone Number

Lisbon, Pt

Lisbon, Portugal

Lisbon, Portugal

Marketing Ops (Hubspot management):• Development and maintenance of workflows built for lead nurturing and reconversion, marking properties to populate data, and MQL attribution;• Daily monitor lead generation by source via dashboard, data analysis via Hubspot and Google Analytics reports, and monthly performance presentation to the company;• Request copywrite and UI development for email marketing campaigns/automations and conversion landing pages, and implement them on Hubspot and Mailchimp;• Configure tags on Google Tag Manager, maintain Google Analytics' and Google Ads’ tracking, and oversee the agency responsible for Google and Meta Ads performance;• Manage the agency responsible for content marketing, participating on the process of designing the Demand Generation and SEO strategy for the whole marketing funnel, by running keyword and persona researches to create Clusters for Sodexo’ blog;Sales Ops (Salesforce management):• Build reports and dashboards to provide to the Sales team and monitor lead and opportunity pipeline, and sales funnel performance;• Research suppliers of digital signature and dialer platforms that integrate with Salesforce, and responsible for implementing and managing Docusign;• Map, document and build processes of SQL and opportunities qualification, and client retention using Diagramas;• Manage the consulting company responsible for developments on Salesforce processes, by organizing their workflow with Kanban on Jira, ranking priorities, defining requirements and validating their deliveries;CX Ops (Zendesk management):• Create queries and dashboards to the CX coordinator to monitor customer service calls and emails performance;• Restructure the rationale behind metrics, KPIs, forms and type fields on Zendesk according to the global group definitions as reporting standards;• Manage the agency responsible for Zendesk, by requesting metrics, automations and macros development, prioritizing and validating tasks;

Lisbon, Portugal

Meal Card Management Platform for Clientes:• Diagnose the existing development process and redesign of it using Scrum as the basis, attributing roles, determining ceremonies and enabling people involved in it;• Construct a Jira dashboard to manage tasks’ workflow, with its backlog fed by a form made available to internal teams; • Analyse and survey the whole platform’s UX/UI flow to identify improvement opportunities;• Develop the backlog with recurrent Discovery sessions with demanding teams and tech lead to define technical and business requirements, and priorities ranking using RICE framework;• Oversee sprint’s progress by hosting plannings, dailys and reviews;• Manage the relationship in between business demanders and developers, by unblocking requirement impediments, assuring tests and being ran, and internally disclosing the prioritized tasks and delivers from the sprint;Website and Blog Rebranding: https://www.sodexobeneficios.pt/• Be the focal point of the project responsible for refurbishing Sodexo’s website and blog using Wordpress, granting integration with Hubspot forms and implementation of Google Tag Manager and Analytics and Meta Pixel;• Order a completely new UX/UI project for the website and blog, being responsible for revising prototypes and validating the final versions via Figma;• Manage the agency responsible for the frontend development, by ranking priorities on a Jira dashboard organized in Kanban, validating deliveries on staging and coordinating deploys to production;• Utilize DevTools to identify necessary adjustments and do small implementations in the project’s HTML/CSS;

Lisbon, Portugal

External Sales Reps' Platform:• Originally the project was supposed to be developed from scratch by a consulting company, but instead I was able to create a MVP using Hubspot as a basis, which met the needs with no extra costs;• For the MVP, that later developed into the final product, I used Hubspot’s workflows to process backend’s rules, forms as users’ point of interaction, properties to register lead’s information and emails to notify users according to their actions;• After validating the MVP with COMEX, I coordinated platform’s UI production and frontend development, and revised the whole UX to refine the features for the final product deliver;• Finally, I keep being the responsible for managing users permissions, and maintaining and improving the platform;

Lisbon, Portugal

FRENCH MULTINATIONAL COMPANY SPECIALIZED IN OUTSOURCING ANDCUSTOMER ENGAGEMENT AND EXPERIENCE SOLUTIONS.Both projects' communication and tasks happen entirely in english.• SEA (Search Engine Advertising) consultancy to Accor in UK and BENELUXmarkets:• Google Ads' search query report analysis to identify negative keywords andnew ad group and campaign opportunities;• Responsive Search Ads and Expanded Text Ads creation, and destinationupdates based on Accor's hotels portfolio using Google Ads Editor;• Budget adjustments according to campaigns' performance;• Weekly performance analysis and reporting using Kenshoo and Google Ads;Relationship management with clients;Demand Generation consultancy to Urb-it in the french market:• Awareness and Retargeting campaigns management in Google Display Ads;• Landing Page and Email templates development using HTML5 and CSS3and UX/UI best practices;• Email and Landing Pages copywriting based on specific targets;• Marketing automation by building segmented contact lists and workflowsvia Hubspot and Salesforce Pardot;• Strategy presentation, performance reporting and relationship managementwith clients;

São Paulo, Brazil

BI (Business Intelligence):• Workflow development, tag creation in Google Tag Manager and Google Analytics, and UTM parameters for marketing related data tracking;• Dashboard and report creation in Hubspot, Google Data Studio and Metabase, and responsible for the marketing attribution report;• Monitor and oversee KPI's/metrics and overall performance of the marketing department and continuously analyze the entire inbound marketing strategy;• Data presentation to the marketing leaders and CMO for strategic insight generation and decision making;• Run projects involving data exportation from Hubspot to AWS database for forecasting implementation based on machine learning;• Working with various clients on a qualitative research project for customer discovery;Marketing Ops:• Frontend adjustments on website pages and landing pages using HTML and CSS programming;• Banners, forms, pop ups, push notifications, chatbots implementation and Hotjar analysis on website and LPs;• Marketing automation and CRM workflow creation and adjustments;• General software integration using Zapier;• On demand analysis to support content creation and lead qualification;• Contact information importing and list creation for Inbound Marketing and Outbound Sales;• Active involvement in the development of the Lead Scoring project;CRM (Customer Relationship Management):• Creation and maintenance of the qualified-lead attribution workflows for the Business Development teams;• Control and granting of permissions to users and teams on Hubspot’s CRM;

São Paulo, Brazil

PO (Product Owner):• Creation and continuously improvement of a development process for themarketing area, based on Scrum/Agile frameworks;• Assume the Scrum Master role by organizing and addressing team dynamics(Product Discovery) and ceremonies (daily meetings, retro, review andplanning);• Tasks and stories documentation, and backlog prioritization in Asana;• Oversee technical optimizations for SEO and pages development stagestogether with two front-end developers and a UX designer;• Keep close communication with five marketing teams to understand theirneeds and demands, and validate the deliveries;

São Paulo, Brazil

CRO (Conversion Rate Optimization):• Creation, implementation and management of the Growth Marketing Squad, a sprint based project for a/b testing and experimentation (based on hypothesis);• Responsible for facilitating the Growth Marketing Squad’s communication, through recurrent meetings, follow ups and reviews;• Test planning and prioritization in collaboration with the Growth Marketing Squad members;• Benchmarking for growth hacking strategies across various channels (ads, social, SEO, blog, landing pages, websites, contents and email marketing) for hypothesis generation;• Test implementation with Google Optimize and Hubspot using UX principles;• Test documentation management using Notion and Asana boards, structured with Kanban;

Rio De Janeiro, Brazil

GLOBAL MOBILE MEDIA AND ENTERTAINMENT COMPANYManager of multiple apps and digital content portals (Busuu, Truecaller, HBOGo, WatchESPN, Fox Premium, etc).• Project Management and Methodology: Collaboration with developerswithin a Scrum methodology environment; Supervision and mentoring twointerns;• Analytics: Monitor and interpret sales and engagement metrics and KPIs;• Portals and Apps: Manage and assist in the development, technicalintegration, workflow design, tests, quality assurance, and homologation ofApps and Web Portals;• CRO: Establish and monitor the A/B tests for banners, landing pages, calls toaction, and phrases for promotional channels of communication;• Stakeholder management: Negotiate and manage relationships betweencontent creation partners and major telecommunication carriers in Brazil;

Rio De Janeiro, Brasil

Rio De Janeiro, Brazil

AMERICAN MULTINATIONAL ENERGY CORPORATION• Events: Event organization, sponsorship activation in Stock Car racing withsponsored driver industry fairs, internal awards and mobile medicalassistance truck;• Merchandising and Promotional Materials: Price negotiation, layoutplanning, financial administration and processing, logistics, storage anddistribution;• Payments: Budget and project cost control, as well as purchase processingvia SAP Ariba system;• Digital: Publishing and distribution of internal newsletter and intranet;• Sales incentive program: Sales results analysis, internal disclosure of thewinners and facilitation of prize giving;

Degree In Business, Business

English For Business, English For Business

Curso de 10 semanas em Dublin/Irlanda