Pedro Bazán Athié Email and Phone Number

Managed international brands in the Mexican market:Vankyo (China: Video projectors) 40% growth in 6 monthsBitdefender (Rumania: Antivirus) 25% growth in 6 monthsDeveloped comprehensive marketing strategies including: Online advertising, Content marketing, Social media marketing, exhibition for great scale, Pricing, digital marketing and brand activations-events Analyzed market data and consumer trends to identify key market segments and develop offers to increase market share. Responsible to lead constant training for Buyers, promoters and Sales team Managed marketing Budget for E-commerce Marketing Collaborated with external agencies for content creation and market development, including event planning and marketing activations. Led the opening and development of new markets, in different channels, as retail, wholesalers and Online markets

Managed international brands in the Mexican market:Segway (China: Scooters)Garmin (US: Smartwatches)Amazfit (China: Smartwatches)Lockly (China: Smartlocks)As a Merchandiser I managed the product portfolio, the product launches, advertising campaigns, promotions, positioning strategies in physical and online stores, influencer marketing projects, in team with Marketing and design departments,Constant mastery of the category: Mobility, Smartwatches and smartlocks: Ensured continuous training for promoters and the commercial team to meet sales KPIs and educate consumers on competitive advantages

Managed the following categories of the Portfolio:Art & CraftsSchool suppliesOffice SuppliesAs a category leader I was looking forward to improve the Portfolio with innovative products in each category, Launching 130 SKUs in 3 years (95% market acceptance rate) Marketing activities: to reach our goals with innovation products, I managed Product launches with different channels, organize Tradeshows, trainings, Digital Marketing Campaigns, Amazon and MeLi Implementation and social media Management, that includes: Content, Design and Influencer development. Trade Marketing: Exhibition displays and POP materialsBrand launch at Brazil, with a 90% acceptance Maintained Public relations with international suppliers (China, India, Europe) and LATAM clients

Constant support in the category: Recording and media EnergyManaged Special events, Activations, product launches, Responsible for trade marketing, including designing, producing, and distributing POP materials.Collaborated on special projects with Sony Pictures and PlayStationImplemented e-commerce solutions with major distributors (MeLi)

Event production: Suppliers, and logisticsTrade Marketing: POP materials (design, production, and distribution)Public relations with specialist doctors and sales representatives to introduce the product for sale. Provided assistance with invoicing and purchase orders.