RAPP is a global creative agency, using data-driven insights to craft personalised marketing solutions. Specialising in blending creativity with technology, RAPP helps brands connect with their audiences and achieve measurable results.

NCR stands at the forefront of consumer transaction technology, delivering cutting-edge solutions through a blend of software innovation, advanced hardware, and expert services. Collaborating with leading businesses globally, NCR enhances performance and delivers exceptional customer experiences.• Applied emerging technologies, including generative AI (RAG, Agentic AI), NLP, and speech recognition.• Conducted various segmentations to enhance customer understanding and drive growth through personalisation and targeting.• Developed applications to improve customer experience and operations.• Built on omni-channel analytics tools for better insights.• Provided strategic consulting.