• Led the 2023 new strategic plan for a leading Kids’ SVOD platform• Led the 2021 strategic plan update• Led and closed partnerships with relevant players (Netflix, Paramount, Vertice 360, Rocket Science)• Conducted and closed negotiations for +100 movies per year• Coordinated the implementation of new ways of working in the Department (agile, RPA, PowerBI, etc.)

• Led the 2019-2025 strategic plan definition for the group's cinema distribution branch (in close and constant liaison with the board)• Managed a majority of workstreams in the 2019-2025 strategic plan definition for the whole group (in close and constant liaison with the board)• Led the assessment and recommendation for a new business opportunity that will generate 50% more revenue for the Enterprise segment in 5 years• Coordinated the contract renegotiation with 2 of the top 6 cinema majors in regard to the Portuguese market distribution of their films and respective revenue share model• Led a pioneer TV segmented advertising project expected to generate an annual revenue 10x its initial investment

• Led a transformation program with 10 workstreams for a complete revamp of the SME segment• Coordinated the implementation of several analytics projects, from churn predictive models to analytical segmentations across the whole company• Led the implementation of a multi-device, multi-channel platform for the digitalization of the selling process

• Led the diagnostics and revamp of the prepaid segment profitable growth strategy• Developed a profitability model to further enhance the sustainability of the prepaid customer segment

• Led a team of consultants within a project of national expansion for a successful mobile telecom startup with full responsibilities over the strategy definition workstream for the Corporate segment, Customer Experience, Digital Partnerships, Billing, Revenue Assurance and the technical areas (IT and Network)• Developed a model to evaluate the end to end customer experience and helped the customer to act upon it• Coordinated and helped the customer prioritize its in-house product developments serving as a bridge between the commercial and the technical areas• Structured, trained and managed a 10 people backoffice for sales quality assurance

• Led the technical work stream (IT and Network) on a mobile telecom startup project• Defined and implemented the whole technical support structure of the customer• Developed a dashboard with the KPIs necessary to monitor the behavior over time of the technical support

• Led an OPEX benchmark analysis for a leading eastern european telecom• Created and specified the Marketing Department processes for a startup telecom in Ghana• Developed a thorough analysis on Cameroon's telecom market for further engagement with the Cameroon subsidiary of a leading multinational telecom

• Led the pioneer implementation of interactive features on Portugal Telecom’s Satellite Television Platform, a solid key differentiator from the competition.• Created from scratch the idea of an innovative interactive approach to a popular juvenile TV series, which will grant Portugal Telecom an estimated annual revenue of €250k.• Managed the specification and development of a customer self-care TV widget, which has guaranteed Portugal Telecom an annual cost reduction of €300k in contact center inbound calls.

Managed a team of 6 people.• Selected by Heidrick & Struggles and Portugal Telecom’s Leadership Development Department as one of the top 40 young employees and, consequently, integrated in a talent retention and development programme (Jan. 11 - Present).• Led the specification and adjudication of Portugal Telecom’s new contact center call recording system, to comply with a new governmental directive regulating customer support (Total budget of €2m, covering more than 1m calls per month).• Co-developed the specification and configuration of the new Portugal Telecom’s Computer Telephony Integration System (Total Budget of €14m).

• Launched the implementation of a new call distribution paradigm based on operators skills, leading to a reduction of 20% in call transfers to specialized teams.• Led end to end call routing projects for strategic Portugal Telecom products such as Meo (the Triple Play offer) or 1820 (Telephone Directory Services).• Managed and configured IVRs, PABXs, Servers, Information Systems and Data Bases that support Portugal Telecom’s Customer Support Services.

Co-developed the specification of the new IVR for Portugal Telecom’s main Customer Support contact number, 16200, helping to increase customer self care in 5%.