I began as a Civil Engineer and I moved to consulting and then to General Advertising, a path that has provided me a general view of the Business World.Probably due to this background and having started reading about "The war"for talent" as early as 1987 I thought that all the experience gathered during the years in B2C communication and consulting could be useful to create a company that will help clients to develop brands that will attract and engage people, an activity that was named "Employer Branding" by Simon Barrow latter in 1990.I felt that the challenge to help companies in a new field was a great opportunity to have a meaningful professional purpose so I founded WTC the first Employer Branding agency in Spain, an company that had the mission to help "Bring People together to advance their lives". At that time Reseach, Strategy, Creative, Media Plans were the new frontier in the world of HR Marketing and my first step was to export and adapt this trade to create the first HR Marketing model.Then at the end of the 90´s internet came into our lives giving us the chance to be much more effective in helping companies profit from the 24/7 international reach, and I had the opportunity to live this new era through my responsibility in transitioning the activity of TMP in Europe as Manager of the network and Manager of Monster in Spain and Italy.From that experience I developed a strong beleive that #HRTechology is key to the development of strong, sustainable and profitable Employer Branding and that that at WTC we had the responsibility to identify the platforms and technological solutions that will help our clients, and that we shall be advising and implementing the best practices.I have a proven record in helping organization, to define strategies, develop marketing plans, implementing initiatives and measure their impact,