Pedro Luna Email & Phone Number

Bologna, Emilia-Romagna, Italy

Head of Social Media management at Ducati Motor Holding. Roles: Brand Strategist.Content Production.Copywriting.Community Management.Social Media Strategy. Digital Campaign Strategy.Creative Direction.Manage Content Production agencies. Editorial Management.Manage platform strategy and publication operations. Goals:Raise brand awareness.Emphasize brand voice.Encourage community environment.Increase purchasing audience… Show more Head of Social Media management at Ducati Motor Holding. Roles: Brand Strategist.Content Production.Copywriting.Community Management.Social Media Strategy. Digital Campaign Strategy.Creative Direction.Manage Content Production agencies. Editorial Management.Manage platform strategy and publication operations. Goals:Raise brand awareness.Emphasize brand voice.Encourage community environment.Increase purchasing audience. Add value through trust, empathy and dedication.Achievements:Tripled Avg impressions and engagements in first year.Started and grew TikTok account to 1 million followers in one year. Crafting consistent multi-million reaching viral posts organically.Developed social-first structure for content production and digital strategy. Show less

Bologna Area, Italy

Manager of Social Media and Digital Communications at Scrambler Ducati via Ducati Motor Factory in Bologna, ItalyIn charge of planning and executing social media content, online marketing campaigns, copywriting, publishing live video, social media marketing initiatives, digital communications, contacting influencers, translating and assisting with press releases, brand image, product promotion and creative for Scrambler, by Ducati.Introduced the team to Instagram Stories and… Show more Manager of Social Media and Digital Communications at Scrambler Ducati via Ducati Motor Factory in Bologna, ItalyIn charge of planning and executing social media content, online marketing campaigns, copywriting, publishing live video, social media marketing initiatives, digital communications, contacting influencers, translating and assisting with press releases, brand image, product promotion and creative for Scrambler, by Ducati.Introduced the team to Instagram Stories and have doubled platform engagement and reach.Introduced new social media strategy and live video to Facebook page, more than doubling total page followers in less than one year, while using a smaller budget than the previous year. From 195,000 to 406,000 followers currently (May 2017 - April 2018) Show less

Newberg, Oregon

Launching and maintaining social media presence and creating digital marketing content as well as social media marketing coaching for Cox Racingroup out of Newberg, Oregon.

Portland, Oregon Area

Evaluating and consulting on brand image, and coordinating social media implementation. Creating content for use on web and social media platforms.

2170 Nw Wilson St Portland, Oregon

Marketing / Social Media Manager @MotoCorsa DucatiIn charge of creating social media and marketing content for MotoCorsa, Ducati.Managed Facebook, Instagram, Twitter, Snapchat, Periscope, Tumblr, G+, and www.motocorsa.com editorial and promotional content creation. Facebook-Industry leading growth, reach, and engagement (over 200% growth and active engagement) -FB Ads / campaign management Instagram-Created and managed @MotoCorsa Instagram account and… Show more Marketing / Social Media Manager @MotoCorsa DucatiIn charge of creating social media and marketing content for MotoCorsa, Ducati.Managed Facebook, Instagram, Twitter, Snapchat, Periscope, Tumblr, G+, and www.motocorsa.com editorial and promotional content creation. Facebook-Industry leading growth, reach, and engagement (over 200% growth and active engagement) -FB Ads / campaign management Instagram-Created and managed @MotoCorsa Instagram account and have accumulated over 53,000 followers. (#waystobuyhappiness #DucatiLove #helpendbikelessness #helloscrambler, Make a Wish Summer Wishes '14 '15 '16, Naked Speed, MotoCorsa TrackDays - "A Day at the Track" with FPW Media, "1299 Challenge", content from The "Michael Czysz Story" etc.) Show less

Portland, Oregon Area

Social Media Specialist maintaining social media platforms, covering events, and developing online strategy for social media marketing.

Eugene, Oregon

OFA FellowSocial Media Coordinator and consultantAgenda and event planning, participation, social media coordination and consultation

Social Science, Communication And Media Studies

Social Science, Sociology

Marketing, Political Communication

Activities and Societies: President and creator of Lane Debate Club

Credit, Communication And Media Studies

Activities and Societies: Founder/President Lane Debate Club