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An agency leader who is responsible for the growth of the agency & new clients. A trained marketeer, business developer, group account director/managing partner, media planner and behavioural specialist. Highly motivated, driven, and entrepreneurial. Across my time I have led and grown client teams, organic income and new business. Experienced working with start ups & scale ups, tech, FMCG, ecommerce, health & Fitness, travel, VR/Metaverse, automotive and Ents.
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Chief Growth OfficerMediaplus UkLondon, Gb
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Chief Growth OfficerTotal Media 2017 - PresentSoho, LondonI sit on the Total Media Group board and a substantial part of my focus is on the growth of the company and it's divisions through net new business, organic growth and marketing as well as spearheading our carbon neutral goals and creating a culture that makes us all proud to be part of. I’m surrounded by a talented team within Total Media Group and ambitious & exciting clients. We are a behavioural planning media agency with a detailed understanding of the conscious and subconscious influences of human behaviour in order to deliver maximum effect and return for our client's advertising investment. -
Group Account Director / Managing PartnerTotal Media 2004 - 2017Soho, LondonClient Leadership - I was responsible for overseeing and leading the largest and most profitable client team in the agency, which in addition to client management was also responsible for media planning and buying across all media disciplines; Digital, Outdoor, TV, Audio & Print and across multiple industries including Start-ups, Tech, FMCG, Ents, Arts & Culture, Publishing, Travel, Charities & e-commerce. Driving both DR and brand strategies. Clients have included Tik Tok, Slack, The Tate, V&A, Random House, Hodder, Hotwire, eHarmony, Alibaba, Broadband Choices, Maxinutrition/GSK, Renault Retail Group, Rana, Strutt & Parker, FitXR & Yonex.Overhead managementIncome forecastingClient growth and retentionStrategic client business plansStaff retention and recruitmentTeam mentoring and coaching Consistent intro of new services and products My team and I were regularly involved in, and won new business.Consistently hitting our team targets
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Chief Growth OfficerBehave Mar 2019 - PresentLondon, England, United Kingdombehave is a market leading behavioural consulting working with brands such as Tik Tok, Youngs, Investec, Britbox and many others. Focused on driving commercial growth through actionable insight.As well as the Chief Growth Officer, i am also the creator and host of the behave podcast where i interview brands, businesses and people at the forefront of behavioural science and neuroscience. -
Co-Chair Of The Ipa New Business And Marketing GroupIpa (Institute Of Practitioners In Advertising) Jan 2017 - PresentLondonI am privileged to be co-chair of the IPA's New Business and Marketing Group, which boasts some of the most talented new business leads in our industry. The group exists to serve as the voice of new business and marketing excellence in our sector. -
Account ManagerUpward Brown Media 2001 - 2003I was the Account Manager predominately on Porsche GB and Renault Retail Group (GB). Involved in the strategy and implementation of media both brand building nationally for Porsche GB and Geo targeting both regionally and locally for the Renault owned dealer network.
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Marketing AssistantCivista 2000 - 2001Reporting directly to the Marketing Director, Civista was an early adaptor and driver of mobile technology and a start up business which appealed to my entrepreneurial side and among many things also allowed me to become involved in the business at a number of different levels and roles from cold calling senior potential clients to creating and producing new marketing materials.
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Frequently Asked Questions about Pedro Martins
What company does Pedro Martins work for?
Pedro Martins works for Mediaplus Uk
What is Pedro Martins's role at the current company?
Pedro Martins's current role is Chief Growth Officer.
What is Pedro Martins's email address?
Pedro Martins's email address is pe****@****a.co.uk
What schools did Pedro Martins attend?
Pedro Martins attended Marketing Week Mini Mba With Mark Ritson, Marketing Week Mini Mba With Mark Ritson, Kingston University, Kingston University.
What skills is Pedro Martins known for?
Pedro Martins has skills like Digital Marketing, Marketing, Media Planning, Digital Strategy, Digital Media, Online Advertising, Strategy, Account Management, Media Buying, Marketing Communications, Advertising, Online Marketing.
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