Responsible for field marketing, branding, internal Comms and CX at Avanade Brasil, focusing on developing people and achieving results (KPIs) for the organization. Member of the company's Executive Committee in the country.Differentiated results in the lead’s creation, opportunities and sales results from industry events, ABM (Account Based Marketing) initiatives, digital and executive relationship strategies. Main results: 300% growth in pipeline generation, 200% in the generation of qualified Leads and 140% in opportunity acceleration. The average ROI over the last three years was 120x. Highlight for the creation of strategy and innovation approaches with clients to generate demand and accelerate pipeline.Increased Brand Awareness by ~25 percentage points in the past 2 years. Growth of presence in tier 1 press and Social Media (Paid and Organic). Innovation in the growth of client advocacy, with more than 70% growth in case studies. Highlight for the ideation, creation and execution of Talks, by Avanade, a podcast focused on customer relationships.Responsible for the Internal Comms strategy and process, increasing employee engagement and reaching channel interaction levels of more than 75% in the last 3 years. Highlights include the creation of different channel strategies (physical and virtual), as well as the consolidation of executive positioning internally with employees, both in Brazil and globally.Responsible for the CX process in the organization, with the evaluation and identification of strengths and improvements in customer relationships.Support in the creation and execution of the EVP strategy with the Talent Acquisition, HR and Recruitment Marketing teams.Team development and inter-area coordination to solve challenges and overcome goals.

Gerenciamento senior das áreas de Marketing, Field Marketing, Eventos, Branding, Estratégia de Comunicação, EVP e Comunicação Interna e Externa da Avanade no Brasil

Responsible for the Branding and brand and channel positioning, Marketing and Strategy, Internal and External comms areas.

• Development of strategic business visions, leading transformation projects and Change Management efforts for customers and partners, focusing on Digital Transformation and Innovation for the Resources, Health, Airlines, Banking and 3rd sector markets;• Creation of Visions and Business Strategies to address market challenges and get on top of the edge on Innovation and Digital Transformation, such as enabling banking clients to prepare for the instant payment wave in Brazil, Airline companies enhance its channels via Bots to feed it CRM and answer quickly to the clients needs, a resources worldwide company achieve a new vision and roadmap to its Digital Workplace, gaining an Employee Experience higher value, as well as a Health company enhance its patient relationship with the hospitals;• Development of Change Enablement programs for accelerating the acceptance and adoption of new business strategies, processes, and technology tools, such as with one of the biggest resources company in the CRM tool adoption and the enhancement of channels to talk proactively with customer throughout the world;• Creation of the Partner Experience platform to Avanade, developing the strategy and the methodology for evaluating the value brought by Avanade to its partners. The outcome is a full roadmap of actions agreed with the C-Level, Directors, Middle-management and Sales teams to pursue opportunities together. The program will also be adopted in other regions as North America, Australia and Europe. • Envision and enablement of a full digital transformation program for Junior Achievement Europe, helping the company go digital to generate value to youth across Europe, in a platform that generated 10x more views than any previous editions of the event;• Creation of Innovation Days to showcase the art of possible to several clients and also internally at Avanade.

· Strategize on the Marketing efforts with clients, partners, and internal stakeholders in Brazil, focusing on building Business strategies. I oversee activities as local and global events, Point of views development, customer journeys applications, partnership and strategic account-based actions, landing outcomes that resulted on a 25%+ YoY growth in the past two years, 170% on the pipeline influenced, 250% on Sales influenced, 130% on Brand Engagement and 165% MQLs generation.· Development of Innovation efforts, building complete tailor-made journeys to clients, with an impact of 70 accounts per edition. Focus on amplifying the Innovation impact using, for example Design Thinking Sessions, Market and Industry trends analysis as well as top-firm (MIT, IDC and Gartner) researches.· Responsible for the Global campaigns landing in Brazil, as well as the building of local campaigns focused on XD/UX, Innovation, AI and Modern Workplace. Focus on enriching leads and opportunities, as well as enhancing the brand positioning and talent attraction.· Local lead for the Global Social Media Center of Excellence, due to the strategy results that placed Avanade Brazil among the top-ranked countries across the globe.· Responsible for the communications to 1.2k+ employees in Brazil, as well as the negotiation with the communications efforts across the globe, enhancing the messaging flow, engagement and people attraction.· PR efforts management, driving Thought Leadership and the Brand positioning of the company with the Press. Solid results in News stories at the biggest outlets in Brazil, such as Valor Econômico, Jornal da Globo and Época Negócios, among others.· Relationship with partner companies such as Accenture, Microsoft and Adobe, focusing on message alignment, and planning of shared actions and acquisition of complementary funds.

- Sr. Account Executive (Jul/2016 – Jan/2018)- Account Executive (Oct/2013 – Jul/2016)· Responsible for the communication strategy of multinational companies AMD (Global Coordination, Latin America and Brazil), Symantec (Consumer and Enterprise), SES (Regional Coordination of Latin America and Brazil), Wacom (Regional and Global Coordination), Avanade, S&C, GE and the startup Stayfilm;· Client Strategist of regional accounts for various multinationals, with the development and execution of integrated communication’s annual strategic plans;· Responsible for the management of the customer service team, including the agencies and multinational companies (global, regional and local) coordination;· In-company and out-company training: Executive Positioning, Project Management, Key Message Bureau, Positioning in Social Media and Regional Coordination;· Management and leadership of actions alongside with the Creation, Social Media, Paid Media, Public Affairs and Research and Metrics areas as the main communications strategist;· Attendance and coordination of Press Trips, local and regional events;· Responsible for coordinating projects related to major events such as the 2014 World Cup and Rio 2016 Olympic Games.

Responsible for coordinating Federation’s Communication projects for the Pan American Championship of Clubs of Ultimate Frisbee 2013 (PAUCC 2013), held in Águas de Lindóia - São Paulo.

• Responsible for briefing, development and execution of communication strategies for the Novotel and Accor group accounts;• Responsible for regional coordination of agencies in Latin America.

Reporter, Assistant Reporter, Web Reporter• Responsible for the production and finalization of sustainability reports for large companies as AES Brasil Group, Toyota, GRAACC, Natura and Banco Santander; • Responsible for the multimedia area, including the essays drafting and cases edition for the agiency’s website, blogs and newsletters, as well as mail marketing creation and writing for clients • Winner of the 2010 and 2011 Abrasca Award, with the CPFL and AES Tietê sustainability report, respectively; Insertion of Embraco in the final listing of the Great Places to Work award, highlighting the company's case.