Pedro Zaborowsky Email & Phone Number

Israel

- Defining and executing growth strategy for a portfolio of 3 games at a large scale.- Leading 6 UA experts aiming for personal and professional growth.- Ensure cooperation with internal teams such as product, monetization, marketing art, and cross-UA teams.- Building new processes for successful and efficient UA efforts at scale.- Regular and thorough reporting to the executive team and internal stakeholders

Israel

- Led a team of international media buying specialists across multiple apps.- Developing methodologies for multiple UA disciplines.- Building launch strategy in social platforms for new apps.- Negotiating and onboarding new media partners.- Providing regular performance updates with executive management, platform partners, and game teams.

• UA and Retargeting campaign management on Facebook• Manage advertising budgets on high scale hands-on• Planning, managing and optimizing campaigns performance• Providing constant detailed reporting on performance and trends• Managing partners activity on DSP, social and native platforms• Planning of Creatives production with Art departments Cross-platform• Extensive use of 3rd party platforms such as: Adjust, Singular, Bidalgo, Tableau• Constant collaboration cross-departments: CRM, Art Design, Analytics, Production

• Business development, negotiation and onboarding of new partnerships• Analyzing market opportunities and growing the business activities accordingly• Working closely other Team Leaders to ensure business growth• Managing strategic partnerships hands-on• Manage a team of CSMs on daily basis to ensure performance and ROI.

• Onboarding direct and SSP partnerships for programmatic activity• Onboarding and implementation of campaign management platforms with PMP (LKQD, Streamrail, Fyber, Oath, etc.)• research of new partnerships and business development. including working on negotiation of business terms and contract details

• Maintaining and developing strategic accounts• Optimization of campaigns on daily basis to ensure performance and ROI.• Troubleshooting technical and tracking issues with technical teams collaboration • Supporting other account managers.• Media Planning, Tracking, Optimization and Data Analysis

• Find new media sources and negotiate new deals.• Manage and optimize performance campaigns on a daily basis to ensure performance and ROI• Working with various business models• Managing and optimizing top clients accounts, while leading a team to succeed.

Directly responsible of • Business development – bringing in the clients, closing the terms, and managing client relations• Manage and optimize performance campaigns on a daily basis, to ensure performance and ROI.• Working with various business models CPM, CPI CPA etc.• Providing creative solutions in real time to unexpected costumer problems.• Responsible for LATAM activity, with current and new partnerships.

Israel

Master Of Business Administration (M.B.A.), Business Administration And Strategic Management

Bachelor'S Degree, Health And Physical Education/Fitness