As the COO of WiseOffices, I lead growth and operational efficiency by implementing marketing and sales strategies for SaaS B2B. My role includes developing strategic plans, optimizing commercial processes, and making critical decisions about systems. Additionally, I manage financial analysis and investor relations, leading a multidisciplinary team with a focus on innovation and customer-centricity.

I am an investor in startups through the Venture Hub Select Portfolio fund. The invested startups include MeuChapa, SPEEDIO, DuoTalk, Frota 162, and WeHandle. Each of these companies is at the forefront of their respective fields, bringing significant innovations to the market.

Investor in Poti Bar and Restaurant, a space designed to provide an exceptional experience for both parents and children. At Poti, adults can enjoy sophisticated drinks and contemporary Brazilian cuisine, while children have fun in a kids' area supervised by dedicated monitors. The environment is carefully crafted to be welcoming, family-friendly, and safe, promoting leisure and connection moments for the whole family.

Gestão Administrativa/Financeira

Exit 07/2023. Co-founder of Fresco, an innovative plant-based dairy company launched in 2016. We identified a pioneering opportunity in the Brazilian market and, with a modest personal investment and bootstrap growth, brought our products to major supermarket chains in the country, competing with industry giants for shelf space. We participated in acceleration programs such as Venture Hub, Tetra Pak, and Plug&Play, and secured significant investment funding in 2022. At Fresco, due to limited… Show more Exit 07/2023. Co-founder of Fresco, an innovative plant-based dairy company launched in 2016. We identified a pioneering opportunity in the Brazilian market and, with a modest personal investment and bootstrap growth, brought our products to major supermarket chains in the country, competing with industry giants for shelf space. We participated in acceleration programs such as Venture Hub, Tetra Pak, and Plug&Play, and secured significant investment funding in 2022. At Fresco, due to limited resources and the significant challenge, I was involved in nearly all processes, from launching new products to leading product development, manufacturing, marketing, sales, finance, logistics, and investor relations, gaining extensive experience in the retail and industry sectors. In 2023, we executed a strategic exit Show less

Gestão Administrativa/Financeira

Exit jan/20Inspired by a company I discovered in Canada that offered residential painting services with an 80% faster turnaround time than the market standard, I decided to bring this concept to Brazil. I co-founded UAU! Pintura em um Dia, inviting an engineer to join the partnership. Through an MVP and very low initial investment, we successfully validated the idea. I was responsible for strategic planning, management, and acquisition strategies, both through digital and conventional… Show more Exit jan/20Inspired by a company I discovered in Canada that offered residential painting services with an 80% faster turnaround time than the market standard, I decided to bring this concept to Brazil. I co-founded UAU! Pintura em um Dia, inviting an engineer to join the partnership. Through an MVP and very low initial investment, we successfully validated the idea. I was responsible for strategic planning, management, and acquisition strategies, both through digital and conventional marketing. I also contributed to sales and occasionally participated in service operations. We secured partnerships with the largest building materials retailer in Brazil, the largest insurance company, and the largest renovation company, all becoming UAU resellers. By the time I exited, we were painting over 300 properties per year, with peaks of up to 10 projects in a single day. In 2020, I executed a strategic exit. Show less

NewLife is a network of 6 dental clinics that, led by technical dentists, was facing a financial crisis and needed capital and management expertise. I led the entire turnaround process, negotiating and restructuring debt, controlling cash flow, and increasing the profitability of the operation. After 10 months, just after achieving business sustainability, I executed a strategic exit.

Exit 2014Amora Acessórios was an e-commerce platform for semi-jewels and fashion jewelry that we founded in 2011, during the early days of digital influence marketing. We implemented innovative digital marketing strategies and established partnerships with influencers to drive our sales. At that time, social media was not yet widely spread, and influencers used blogs to connect with their audiences. Our strategy leveraged the authority and influence of these blogs to promote our website… Show more Exit 2014Amora Acessórios was an e-commerce platform for semi-jewels and fashion jewelry that we founded in 2011, during the early days of digital influence marketing. We implemented innovative digital marketing strategies and established partnerships with influencers to drive our sales. At that time, social media was not yet widely spread, and influencers used blogs to connect with their audiences. Our strategy leveraged the authority and influence of these blogs to promote our website and products. After consolidating the brand in the market, I executed a strategic exit. Show less

I began my career at Comwatts, a distributor of electrical materials, where I gained extensive experience in various departments, including shipping, sales, and finance. At the age of 20, I distinguished myself by setting up and managing a branch in Rio Grande do Sul, leading everything from site selection to team hiring and establishing operations. My role was crucial in expanding the company and significantly increasing revenue. This experience solidified my skills in management and process… Show more I began my career at Comwatts, a distributor of electrical materials, where I gained extensive experience in various departments, including shipping, sales, and finance. At the age of 20, I distinguished myself by setting up and managing a branch in Rio Grande do Sul, leading everything from site selection to team hiring and establishing operations. My role was crucial in expanding the company and significantly increasing revenue. This experience solidified my skills in management and process optimization, preparing me for future business challenges. Show less