Pedro Alvarez Email & Phone Number

São Paulo, São Paulo, Br

• Management and execution of business development and marketing strategies. Development of relationships with Startups/Investors.

Arlington, Virginia, Us

• In charge of Energy+ Ecosystem, including planning and execution of go-to-market strategies, focusing in the agile integration of marketing, sales and tech.• Expansion of complementary solutions around Customers' Energy Needs: Migration to Free Market, Energy Management, PPAs, Smart Grids, I-RECs, Energy Efficiency, Electromobility, EV Charging, CO2 Footprint Calculation, Sustainable Buildings, adjacent markets and others.• Negotiation of strategic partnerships, innovation funnel management, development of 3rd party sales/marketing efforts.• Direct report to Global Digital Products and Ecosystem Director.

São Paulo , São Paulo , Br

• Management of Digital New Solutions for LATAM markets, providing the interface between Digital, Market and Innovation Areas, and supporting the development of digital initiatives in the company, with a primary focus in Brazil.• Budget planning (CAPEX/OPEX) for Digital Projects in LATAM.• Direct report to Regional Chief Digital Officer (CDO).Main achievements:• Supported the development of the main Innovation Projects in Brazil.

Paris, Ile De France, Fr

Wegrow empowers teams to share & re-use actions that drive results, in Fortune 500 companies in 30 countries. Wegrow delivers ROI of x10 to x30 through faster innovation & better execution for Consumer Goods, Beauty, Retail & Industry.• Business development and sales execution. Lead generation, funnel management and partner/channel management.• Direct report to Global CEO.Main achievements:• Establishment of high-level relationships with C-Level and senior executives.• Creation of a structured sales pipeline in the region.

Z Workforce is a SaaS platform that helps companies to improve both commercial and operational performance by empowering the frontline personnel (salesforce or field services) and facilitating their day-to-day activities, while giving managers all data needed for better decision-making (resource allocation, customer infos and more). Through Artificial Intelligence, advanced data gathering, smart geolocation and an easy-to-use mobile app, we combine high-impact on processes with deep understanding of customer insights.• Business development, sales and marketing execution. Lead generation, funnel management and partner/channel management.• Direct report to CEO and CMO.Main achievements:• Implementation of digital transformation projects in large and mid-sized companies from different sectors (Education, Retail, Industry, Health, Oil & Gas). Stakeholder management and influencing. User training.• Creation and validation of Z Lifecare (the tailored platform for the Healthcare sector, targeting Insurers, Hospitals and Home Care companies).• CAGR Revenue growth of 175% between 2017 and 2019.

São Paulo, São Paulo, Br

• Developed relationship with key-opinion leaders in the startup and entrepreneurial ecosystems (founders, investors, corporates) and members of the Chamber of Commerce France-Brazil• Managed and publicised events, addressing different topics (healthcare, cryptocurrencies, digital marketing, women in tech, urban mobility and others), in collaboration with other Committees.

São Paulo, São Paulo, Br

• Development of relationships with leaders and C-Level executives in the Health industry (Hospitals, Laboratories, Insurers, Medical Societies and vendors) for the germination and promotion of the “Healthtech” startup ecosystem.• Events management, development of promotional materials.

São Paulo, São Paulo, Br

Consulta do Bem (loosely translating "Medical Appointment for Good") is a Brazilian online Marketplace connecting Healthcare Professionals with people in need of more affordable medical treatment.• Business development, sales and marketing execution. Development of relationships with investors (VC/Angel/Seed), partners and customers. Lead generation, CRM and funnel management. Execution of strategic planning, market analysis and market research.Main achievements:• Investment attraction of Venture Capital Funds and Angel Investors.• Pivot strategy validation (from B2C to B2B approach).• Salesforce training. Development of promotional materials.

Amsterdam, Noord-Holland, Nl

• Tracked main business KPIs (market size, market share, visibility, sales funnel size), market/sales forecasts, internal/external market research and market segmentations, elaborated business cases and market/product segmentations.• Provided support for decision making to the company's main executives in the region (CEO LATAM, Regional CEOs, Country Managers, Business Unit Directors, Sales Directors, Marketing Directors, CFO LATAM, Regional CFOs, Business Unit Managers, Sales Managers, Marketing Managers).• Support to the corporate strategic planning, annual rolling forecasts and updates.• Direct report to Regional Vice-President and dotted line report to Global Market Intelligence Area.• Managed a group of analysts in Brazil, Argentina and Mexico.Main achievements:• Increased the maturity level of the Business Intelligence Area in LATAM, by focusing in value-added activities (insight generation, cross-analysis, strategic mapping, strategic reports) and streamlining the data manipulation.• Creation of opportunity visualisation tools for commercial teams.

Amsterdam, Noord-Holland, Nl

• Carried out Strategic Marketing Projects jointly defined with Global Headquarters in The Netherlands.• Established relationships with senior leaders, sales and marketing managers in Brazil, India, the Netherlands and the USA.Main achievements:• Developed innovative Marketing Strategy for Patient Monitoring products in India and Brazil, planning activities, negotiating with local sales and marketing leaders, visiting small hospitals in suburban areas of large cities of these countries, applying appropriate questionnaires, collecting and structuring data, analysing results and presenting a business case to Senior Leadership in the Corporate Headquarters.• Implemented a Consulting Program targeting mid-sized customers across Brazil.• Contributed to the development of Integrated Solutions for corporate customers.• Organised events, developed promotional materials.• Commercial Leadership Program (CLP).

Raritan, New Jersey, Us

• Developed marketing and pre-marketing activities for launching 2 new products.• Developed and implemented marketing programs based on brand/product strategies.• Established relationship with KOLs and Medical Societies for the appropriate understanding and application of clinical products.Main achievements:• Preparation of the launch strategy of a new product for the treatment of Hepatitis C virus (HCV).• Delivered sales force training, organised events, developed promotional materials.• International Recruitment and Development Program (IRDP) - Marketing.

Rio De Janeiro , Rj, Br

• Co-managed large accounts with more than US$235 millions in annual revenue, the largest single-accounts of the whole Claro/Telmex Group in the world.• Direct report to the Sales Director responsible for Financial Institutions Vertical.Main achievements:• Implementation of the largest communication networks for financial branches in Brazil.

Rio De Janeiro , Rj, Br

• Led and managed teams of 5 to 25 people (from Director to Supervisor levels) in delivering national and international telecommunications services for corporate customers.• Acted as primary point of contact for customers queries, focusing on troubleshooting and problem resolution throughout project implementations.Main achievements:• Developed innovative projects and solutions to customers, resulting in cost savings up to 30%.

Ciudad De México, México, Mx

• In charge of international service deliveries, successfully negotiated with international partners to meet cost, timeline and resource targets in several projects.• Led cross-functional and multicultural teams in different countries, being responsible for planning, execution, control and communication.Main achievements:• Implementation of several technical projects for service delivery to corporate customers.

Dallas, Tx, Us

• Planned and tracked strategic milestones, managed technical projects for the construction of the company in Brazil.• Managed relationships and negotiated with Senior Management in Sales, Marketing, Procurement, Financial, Engineering and Operations areas.Main achievements:• Managed the implementation of the company's backbone in Brazil (Transmission, Voice, Data and Internet equipment), on projects amounting US$115 millions.• Led the team responsible for implementing the backbone of the National Payment System (SPB) for the Brazilian Central Bank.• Implementation of several technical projects for service delivery to corporate customers.

São Paulo, Sp, Br

• Coordinated several implementations (project, installation and tests) of transmission systems for AT&T Latin America.• Coordinated the implementation of telephonic systems for Telesp (Telefonica Group).Main achievements:• Construction of several Telephonic Central Offices in the South District of the city of São Paulo, Brazil.

Digital Transformation: Platform Strategies For Success

Continuing Education, Business Administration And Management, General

Mba, Business Administration And Management, General

Mba, Exchange Program

Post-Grad, Business Administration

Bachelor, Electronic Engineering