Pedro Alvarez Email & Phone Number

São Paulo, São Paulo, BR

• Management and execution of business development and marketing strategies. Development of relationships with Startups/Investors.

Arlington, Virginia, US

• In charge of Energy+ Ecosystem, including planning and execution of go-to-market strategies, focusing in the agile integration of marketing, sales and tech.
• Expansion of complementary solutions around Customers' Energy Needs: Migration to Free Market, Energy Management, PPAs, Smart Grids, I-RECs, Energy Efficiency, Electromobility, EV Charging, CO2 Footprint Calculation.
• Negotiation of strategic partnerships, innovation funnel management, development of 3rd party sales/marketing efforts.
• Direct report to Global Digital Products and Ecosystem Director.

São Paulo, São Paulo, BR

• Management of Digital New Solutions for LATAM markets, providing the interface between Digital, Market and Innovation Areas, and supporting the development of digital initiatives in the company, with a primary focus in.
• Budget planning (CAPEX/OPEX) for Digital Projects in LATAM.
• Direct report to Regional Chief Digital Officer (CDO).Main achievements:
• Supported the development of the main Innovation Projects in Brazil.

Paris, Ile De France, FR

• Wegrow empowers teams to share & re-use actions that drive results, in Fortune 500 companies in 30 countries. Wegrow delivers ROI of x10 to x30 through faster innovation & better execution for Consumer Goods, Beauty.
• Business development and sales execution. Lead generation, funnel management and partner/channel management.
• Direct report to Global CEO.Main achievements:
• Establishment of high-level relationships with C-Level and senior executives.
• Creation of a structured sales pipeline in the region.

• Z Workforce is a SaaS platform that helps companies to improve both commercial and operational performance by empowering the frontline personnel (salesforce or field services) and facilitating their day-to-day.
• Business development, sales and marketing execution. Lead generation, funnel management and partner/channel management.
• Direct report to CEO and CMO.Main achievements:
• Implementation of digital transformation projects in large and mid-sized companies from different sectors (Education, Retail, Industry, Health, Oil & Gas). Stakeholder management and influencing. User training.
• Creation and validation of Z Lifecare (the tailored platform for the Healthcare sector, targeting Insurers, Hospitals and Home Care companies).
• CAGR Revenue growth of 175% between 2017 and 2019.

São Paulo, São Paulo, BR

• Developed relationship with key-opinion leaders in the startup and entrepreneurial ecosystems (founders, investors, corporates) and members of the Chamber of Commerce France-Brazil
• Managed and publicised events, addressing different topics (healthcare, cryptocurrencies, digital marketing, women in tech, urban mobility and others), in collaboration with other Committees.

São Paulo, São Paulo, BR

• Development of relationships with leaders and C-Level executives in the Health industry (Hospitals, Laboratories, Insurers, Medical Societies and vendors) for the germination and promotion of the “Healthtech” startup.
• Events management, development of promotional materials.

São Paulo, São Paulo, BR

• Consulta do Bem (loosely translating "Medical Appointment for Good") is a Brazilian online Marketplace connecting Healthcare Professionals with people in need of more affordable medical treatment.
• Business development, sales and marketing execution. Development of relationships with investors (VC/Angel/Seed), partners and customers. Lead generation, CRM and funnel management. Execution of strategic planning.
• Investment attraction of Venture Capital Funds and Angel Investors.
• Pivot strategy validation (from B2C to B2B approach).
• Salesforce training. Development of promotional materials.

Amsterdam, Noord-Holland, NL

• Tracked main business KPIs (market size, market share, visibility, sales funnel size), market/sales forecasts, internal/external market research and market segmentations, elaborated business cases and market/product.
• Provided support for decision making to the company's main executives in the region (CEO LATAM, Regional CEOs, Country Managers, Business Unit Directors, Sales Directors, Marketing Directors, CFO LATAM, Regional CFOs.
• Support to the corporate strategic planning, annual rolling forecasts and updates.
• Direct report to Regional Vice-President and dotted line report to Global Market Intelligence Area.
• Managed a group of analysts in Brazil, Argentina and Mexico.Main achievements:
• Increased the maturity level of the Business Intelligence Area in LATAM, by focusing in value-added activities (insight generation, cross-analysis, strategic mapping, strategic reports) and streamlining the data.

Amsterdam, Noord-Holland, NL

• Carried out Strategic Marketing Projects jointly defined with Global Headquarters in The Netherlands.
• Established relationships with senior leaders, sales and marketing managers in Brazil, India, the Netherlands and the USA.Main achievements:
• Developed innovative Marketing Strategy for Patient Monitoring products in India and Brazil, planning activities, negotiating with local sales and marketing leaders, visiting small hospitals in suburban areas of large.
• Implemented a Consulting Program targeting mid-sized customers across Brazil.
• Contributed to the development of Integrated Solutions for corporate customers.
• Organised events, developed promotional materials.

Raritan, New Jersey, US

• Developed marketing and pre-marketing activities for launching 2 new products.
• Developed and implemented marketing programs based on brand/product strategies.
• Established relationship with KOLs and Medical Societies for the appropriate understanding and application of clinical products.Main achievements:
• Preparation of the launch strategy of a new product for the treatment of Hepatitis C virus (HCV).
• Delivered sales force training, organised events, developed promotional materials.
• International Recruitment and Development Program (IRDP) - Marketing.

Rio De Janeiro, RJ, BR

• Co-managed large accounts with more than US$235 millions in annual revenue, the largest single-accounts of the whole Claro/Telmex Group in the world.
• Direct report to the Sales Director responsible for Financial Institutions Vertical.Main achievements:
• Implementation of the largest communication networks for financial branches in Brazil.

Rio De Janeiro, RJ, BR

• Led and managed teams of 5 to 25 people (from Director to Supervisor levels) in delivering national and international telecommunications services for corporate customers.
• Acted as primary point of contact for customers queries, focusing on troubleshooting and problem resolution throughout project implementations.Main achievements:
• Developed innovative projects and solutions to customers, resulting in cost savings up to 30%.

Ciudad De México, México, MX

• In charge of international service deliveries, successfully negotiated with international partners to meet cost, timeline and resource targets in several projects.
• Led cross-functional and multicultural teams in different countries, being responsible for planning, execution, control and communication.Main achievements:
• Implementation of several technical projects for service delivery to corporate customers.

Dallas, TX, US

• Planned and tracked strategic milestones, managed technical projects for the construction of the company in Brazil.
• Managed relationships and negotiated with Senior Management in Sales, Marketing, Procurement, Financial, Engineering and Operations areas.Main achievements:
• Managed the implementation of the company's backbone in Brazil (Transmission, Voice, Data and Internet equipment), on projects amounting US$115 millions.
• Led the team responsible for implementing the backbone of the National Payment System (SPB) for the Brazilian Central Bank.
• Implementation of several technical projects for service delivery to corporate customers.

São Paulo, SP, BR

• Coordinated several implementations (project, installation and tests) of transmission systems for AT&T Latin America.
• Coordinated the implementation of telephonic systems for Telesp (Telefonica Group).Main achievements:
• Construction of several Telephonic Central Offices in the South District of the city of São Paulo, Brazil.

Digital Transformation: Platform Strategies For Success

Continuing Education, Business Administration And Management, General

Mba, Business Administration And Management, General

Mba, Exchange Program

Post-Grad, Business Administration

Bachelor, Electronic Engineering