Pedro Blanco is Founder and President of Blanco-Lorenz Entertainment Branding, the first entertainment branding firm specializing in Latin media branding. He is regularly called upon by the industry's top executives to solve strategic challenges related to their media brands. Blanco and his team at Blanco-Lorenz work in the fastest growing segment of the TV industry, inventing and reinventing all types of media products. Less than a year after opening up its studio in South… Show more Pedro Blanco is Founder and President of Blanco-Lorenz Entertainment Branding, the first entertainment branding firm specializing in Latin media branding. He is regularly called upon by the industry's top executives to solve strategic challenges related to their media brands. Blanco and his team at Blanco-Lorenz work in the fastest growing segment of the TV industry, inventing and reinventing all types of media products. Less than a year after opening up its studio in South Beach, the firm garnered a series of major awards including Best Total Package Design and Judge's Choice honors at the Promax & BDA International television promotion and design awards. In 1997 he won the industry's highest honor, the International Newcomer Rocket Award, given to the most promising young television professional. Years before the term was widely adopted by the web, Blanco was already making clients' networks "sticky". He pioneered the re-purposing of promo time into focused, branded shorts and exponentially grew networks' loyalty and viewership rankings. The approach generated critical acclaim and commercial success. Beyond the screen, Pedro Blanco is also active in the world of music. Recently, he partnered with multiple GRAMMY-award-winning producer Nat Chediak and Cuban virtuoso Alain Perez to co-produce “Boomerang” for the Madrid-based rock group Habana Abierta. Produced for CALLE 54 Records and distributed by EMI, the CD has garnered major critical acclaim around the globe. He is an active voting member of The Recording Academy as well as The Latin Recording Academy, where he has served on various Latin GRAMMY committees over the past seven years. Recently, he was named to the President’s Advisory Board of The Latin Recording Academy. Blanco is an avid percussionist, is thirty-seven years of age and lives in Pinecrest, Florida with his wife and two children. Show less

Led creative development of Discovery Channel, Discovery Kids, Animal Planet and People + Arts throughout Latin America and Spain.Created original television brands for adults, youth and kids from rough concept and business plan stage through launch and growth phase. Developed best-in-class marketing and creative strategy for launch of U.S. media brands into Spanish-speaking and Portuguese-Speaking territories across the world. Executed creative strategy and built one of the… Show more Led creative development of Discovery Channel, Discovery Kids, Animal Planet and People + Arts throughout Latin America and Spain.Created original television brands for adults, youth and kids from rough concept and business plan stage through launch and growth phase. Developed best-in-class marketing and creative strategy for launch of U.S. media brands into Spanish-speaking and Portuguese-Speaking territories across the world. Executed creative strategy and built one of the largest in-house, full-service marketing and creative agencies in the region. Offered deep strategic and production capabilities to multinational clients and other international territories. Identified, recruited and managed award-winning team of 50+ producers, directors, marketers, writers, strategists, designers, researchers and support personnel. Show less

Creative director for publishing division of major national Spanish-language radio network.Lead designer and art director for weekly publication serving Los Angeles, Miami and New York / Tri-state area Hispanic population with a circulation of over 1,000,000 readers per week.Responsible for adaptations to suit regional tastes in coverage, editorial points-of-view and language.Wrote and directed national TV spots, radio and print campaigns for blue-chip national… Show more Creative director for publishing division of major national Spanish-language radio network.Lead designer and art director for weekly publication serving Los Angeles, Miami and New York / Tri-state area Hispanic population with a circulation of over 1,000,000 readers per week.Responsible for adaptations to suit regional tastes in coverage, editorial points-of-view and language.Wrote and directed national TV spots, radio and print campaigns for blue-chip national advertisers.Served on senior executive team responsible for developing new business initiatives and new media products for the company. Led concept development and original pitch to Time-Warner for the co-creation of Spanish-language magazine "People en Español". Show less

Served as editor and videographer for a local cable television newscast airing locally on CNN Headline News.Worked with reporters and news director on assignments ranging from hard news stories to lifestyle pieces and commercials.Created original over-the-shoulder graphics and opening montage elements for newscasts and specials.Production designer on national Cable ACE award-winning documentary.