Pedro Cañizares Sánchez is a Telecommunication Engineer from the Universidad Politécnica de Madrid (UPM) and PGD (In-company Management Program) from the Instituto de Empresa Business School of Madrid. +30 years of professional experience with a consolidated track record in the field of Media & Digital Video. Senior experience in Strategy, Operations and Product working at the supplier-side (JUMP Data-Driven Video, Alcatel-Lucent), at the client-side (Sogecable, Vía Digital, Retevision) and as a Consultant (European Commission, Integration Consulting, Abacanto Soluciones, StarzPlay Arabia, Playco, Parsifal Entertainment).• Global experience helping B2B & B2C companies scale from local business and operations into global players • European Commission Project Evaluator (Horizon 2020 and Connecting Europe Facility)• Results-Oriented Monitoring (ROM) consultant at the European Commission for the Latam & Caribbean area • Former Member of the DVB Steering Board and the DVB Technical Module• Expert in digital pay-TV with conditional access systems via Satellite and DRM for OTT / CDN services• Expert in Video Value-Added Services for digital Satellite TV, DTT and OTT platforms. Integration with back-office / information systems• Outstanding knowledge and trends of the broadband, broadcast, pay-TV and media markets• +50 contributions to conferences, technical papers, and publications (IBC, ITS-Montreux, European Commission, tech magazines…)