Founded Grab a Doughnut with a focus on sustainability and marketing authenticity. Budling brands committed to social and environmental matters, based on solid strategic thinking and consistent narratives.This is an incredible moment of change, and we must be part of the solution.

Developing integrated brand strategy for the Pfizer Dermatology portfolio, including, the launch of LITFULO (alopecia areata), CIBINQO (eczema) and positioning of Every Color is Primary, an above brand platform for equity and diversity.

Worked with clients such as Pfizer, Bayer, Abbott, and Health Tech startups with omni-channel approach. Led creativity and innovation within the agency, based on my consumer advertising and entrepreneurial experience.Trained by the Omnicom Oncology University and was recognized as an ambassador of CDM's values and culture: SSCG Annual Awards winner.

As part of my entrepreneurial move, I carried out brand strategy work as a consultant to many global companies, such as BMW, Avon, Itaú, Hyundai, Heinz, Jeep, Natura, Honda and many smaller/local businesses, also working with agencies as JWT, Y&R, Pereira O’Dell, Africa, DPZ, Z+. Not limited to one methodology, my focus is to bring different approaches to brand and business building, from communication, business opportunities, digital strategy to product design, including a winning global pitch for a major ad agency.

Expanded the impact of urban mobility and users' lives across geographical expansion. Led the launch of Tembici’s Electric Scooter, the world's first sponsored scooter sharing system which I was also responsible for the sponsorship acquisition.

Developed a new way to test and maintain English proficiency in companies, focused on hiring and managing employees.Suppo helped businesses, including Red Bull, to simplify tasks, reduce costs, and improve the performance of HR and recruiters.

Led strategic plans for strong brands such as Sadia, Vivo, Itaú, and Giraffas. Client facing and working in an integrated manner with other departments.

Maintained constant contact with global clients including Procter & Gamble, Nestlé, and General Motors. Was selected to receive the Lion 2010 award (Publicis employer of the year).

Invited by the Grey Planning VP to join the team when he transitioned. Worked with brands including Philips, Nivea, Mitsubishi, Suzuki, Vivo, Itaú, and Brahma. Africa is one of the most relevant agencies in Brazil, today part of Omnicom Group.

Worked with motorcycle brands such as Harley Davidson, Ducati, Triumph, Buell, and Husqvarna. Developed brand strategies and participated in pitches, winning 16 new accounts in one year.

Assisted senior planners with brand strategies and conducted consumer interviews and in-depth interviews for segments such as banks, health insurance, and retail chains.

Lead a project for the subscription process, bringing innovative ways to reach consumers.