Pedro Chiade Email & Phone Number

São Paulo, Brazil

Rio De Janeiro, Brasil

Strategic supervision and leadership in high-visibility campaigns, acting as the central point for campaign management and integrated communication between cross-functional teams and departments.Focus on strategic planning, brand management, and digital marketing, with expertise in competitive analysis, consumer insights, and data-driven decision-making, ensuring ROI optimization and strong brand positioning. Specialization in communication strategy and the creation of relevant content,… Show more Strategic supervision and leadership in high-visibility campaigns, acting as the central point for campaign management and integrated communication between cross-functional teams and departments.Focus on strategic planning, brand management, and digital marketing, with expertise in competitive analysis, consumer insights, and data-driven decision-making, ensuring ROI optimization and strong brand positioning. Specialization in communication strategy and the creation of relevant content, ensuring cohesion across all touchpoints.Development of marketing strategies that connect brands with consumers, leveraging market analysis and consumer behavior to turn data into creative and measurable actions. Leadership of communication projects focused on resource optimization, operational efficiency, and team management across various fronts, maintaining campaign cohesion and delivering consistent results.Key Achievements:Estácio University : Led strategic initiatives as a sponsor of Big Brother Brasil, resulting in over 10 million social media mentions and securing the #1 spot in Twitter's trending topics. In 2023, Estácio reached 1.2 million students, a result of integrated branding strategies and optimized digital campaigns, leading Google searches and becoming one of the TOP 5 most mentioned brands.Mundial Supermarkets: Oversaw loyalty strategies and exclusive promotions with the "Meu Mundial" program, which surpassed 2 million users in 2024, strengthening customer relationships and bolstering competitiveness in the market.Coca-Cola and Bob's: Developed a promotional campaign in partnership, generating over 6 million digital views. Despite a reduced budget, the campaign maximized results and increased brand engagement, establishing the initiative as a success in creative strategy and media planning.Clients: Estácio University, Bob’s Fast Food ,Mundial Supermarkets. Show less

Rio De Janeiro, Brasil

* Strategic leadership in integrated campaigns for TIM, focusing on brand positioning, campaign management, and communication innovation. A specialist in market analysis and consumer behavior, identifying insights that drove high-impact campaigns. Strong project management skills and collaboration with cross-functional teams, ensuring brand consistency across all touchpoints and adaptability to trends.Key Achievements:* TIM Chip TOP: Led the campaign that revolutionized the… Show more * Strategic leadership in integrated campaigns for TIM, focusing on brand positioning, campaign management, and communication innovation. A specialist in market analysis and consumer behavior, identifying insights that drove high-impact campaigns. Strong project management skills and collaboration with cross-functional teams, ensuring brand consistency across all touchpoints and adaptability to trends.Key Achievements:* TIM Chip TOP: Led the campaign that revolutionized the brand's communication, focusing on innovation and relevance to the target audience. The action, integrated with the prime-time soap opera, resulted in a 540% increase in brand searches, 3 million social media views, and more than a 250% increase in purchase intent.* TIM Conscious Keyboard: Developed a diversity-focused campaign, creating a keyboard that identified and replaced prejudiced expressions, resulting in over 30.4k downloads on Google and Apple stores. The initiative highlighted TIM’s commitment to social causes and directly engaged its audience.* TIM Silenced Hit: Executed a powerful campaign during Women's Month, emphasizing the silencing of women in abusive relationships. The campaign reached over 23 million people, generated 154k engagements, and had a 96% positive perception in a category typically dominated by complaints, making a significant impact on a relevant cause.Client: TIM Show less

Rio De Janeiro, Brasil

* Data analysis and insights-driven optimization of campaigns, with a focus on media monitoring, social listening, and competitive positioning. Leveraged detailed reports to identify trends and develop strategies that maximize return on investment and enhance campaign effectiveness.* Direct involvement in crisis management and creating opportunities in new media, helping clients optimize media environments.Key Achievements:*Oi – Developed the "WhinderssOFF" campaign… Show more * Data analysis and insights-driven optimization of campaigns, with a focus on media monitoring, social listening, and competitive positioning. Leveraged detailed reports to identify trends and develop strategies that maximize return on investment and enhance campaign effectiveness.* Direct involvement in crisis management and creating opportunities in new media, helping clients optimize media environments.Key Achievements:*Oi – Developed the "WhinderssOFF" campaign featuring comedian Whindersson Nunes, capitalizing on his popularity to promote the expansion of fixed broadband. The campaign resulted in a 3.52% increase in the customer base, reaching 229,000 new subscribers in 2018, solidifying Oi as an accessible brand aligned with consumer needs.* Petrobras Stations – Contributed to the creation of a campaign that repositioned Petrobras Stations as a daily partner for consumers, focusing on quality service and reliability. The campaign helped drive a 77% increase in operating profit, reaching R$62.957 billion, and a 23% growth in revenue compared to the previous year. The initiative restored consumer confidence, with 45% of respondents acknowledging the brand’s efforts to improve governance and transparency. Show less

Rio De Janeiro

* Data analysis and insights-driven optimization of campaigns, with a focus on media monitoring, social listening, and competitive positioning. Leveraged detailed reports to identify trends and develop strategies that maximize return on investment and enhance campaign effectiveness.* Direct involvement in crisis management and creating opportunities in new media, helping clients optimize media environments.Clients: Petrobras Stations, Bob’s Fast Food, Supercell, Oi Telecom

Rio De Janeiro

Intern in the creative department.

Rio De Janeiro

Writer, screenwriter, producer, and editor of the "Alô Patrulha" program on the Rio Live online channel.

Intern in the areas of account management, media, and creative.

Mba, Marketing Management

The MBA in Marketing Management from IAG PUC-Rio is a specialization that enhances practical marketing knowledge with innovative content.

Bachelor'S Degree In Social Communication, Advertising

The Social Communication course at PUC-Rio is interdisciplinary and offers three areas of focus: Journalism, Cinema, and Advertising..

Planning And Strategy, Strategy

The user completed a program that emphasizes the breadth of planning and strategy, highlighting their importance for companies.