In charge of Operation, Sales and Marketing of the México´s office. Oversaw P&L import process, Supply Chain, Budget and Administration. Developing the fastest growing Tools company in Mexico. - Building the strongest Distributors network in Mexico - Traditional Channel - Ecommerce platforms strategy - Commercial team recruitment - +20 Exclusive Stores opened

Fabrication and distribution of Power Tools portfolio of Bosch Tools. In charge of the sales to the Industry and Direct sales B2B.In charge of 8 people directly (KAMs and Sales Agents). National responsibility.

- Import and distribution of Offset Press Products. Segment leader for 60 years, ISO 9001:2008 Certificated.- In charge of the Commercial Area (Team of 30 people) - Company´s Top Strategy definition, Commercial Plan and Area redesign. - Redesign of Commercial Process. - Institutionalization program of the company.- Budget Management.- CRM Salesforce (Management and implementation)

In charge of Business Management in México – German abrasives- Responsible of the PFERD Brand in México (Abrasives).- Design and execution of Marketing Strategies for Industrial and Retail Channel.- Stock management.- Design of Product Portfolio for México.- Financial Plan and Budget Management.- Reports directly to Head Quarters in Germany.- Direct negotiations with retail costumers (Home Depot, Lowe´s)- Direct negotiations with Government procurement.- Reported: 13 people directly, 40 people indirectly.- Management and development of local and international suppliers.- CRM Salesforce (Management and implementation)

- Responsible for the Center-East region.- Promote the sales of German abrasives and industrial retail channel.- Key Account Management.- Leading sales teams and metric establishment for goal achievement