In recent years I have been dedicated to creating new television channels, designing communication strategies for companies, training executives and politicians for media and producing customized content and events for brands. I was deputy director of SIC's programs, where I've been for almost 10 years, I've launched all SIC cable channels since 2001 and later Benfica TV, CMTV and Sporting TV. I was managing director/founder of the 2 largest creative media schools in Lisbon, ETIC and World Academy and consultant for several international clients. As entrepeneur, I founded Statement for content production and events and invested in tourism projects in Cabo Verde and Douro Valley with Villa Rosa, The Winery Club and Blue Sea Tours. In all these challenges I dealt with the advertising market and B2C, I have developed formats in various and specialized in communication, strategy planning, brand entertainment and activation.