Pedro Derbli Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

São Paulo, Brasil

• Responsible for the Gaming team at Cheil Brasil, connecting brands to the gamer universe.• Responsible for the LATAM Gaming Strategy• I led the creation of Samsung Brazil's most successful project in Fortnite, with Samsung Gaming House. The project reached 2.1 million plays in brand activations and more than 10 million impacts in the community.• I directed the creation of Samsung's first own game, G•Run, launched available on the PlayStore, connecting performance with… Show more • Responsible for the Gaming team at Cheil Brasil, connecting brands to the gamer universe.• Responsible for the LATAM Gaming Strategy• I led the creation of Samsung Brazil's most successful project in Fortnite, with Samsung Gaming House. The project reached 2.1 million plays in brand activations and more than 10 million impacts in the community.• I directed the creation of Samsung's first own game, G•Run, launched available on the PlayStore, connecting performance with Samsung products, and which has attracted more than 30 million players, with new high scores every day.• I developed the Metaverse project for Samsung LATAM on Decentraland, creating an entertainment hub covering different areas such as games, technology, music and lifestyle.• I Idealized and implemented an Esports tournament at the Brazil Game Show with the presence of streamers from Latin America. Show less

São Paulo, Brasil

São Paulo, Brasil

• I conceived personal projects of BBL Esports in search of partnerships to sponsor major tournaments involving the biggest multiplayer games in the world, such as LOL, CS:GO, Valorant and Free Fire.• I developed strategic planning projects in game tournaments like Asphalt 9, creating the entire brand strategy nationwide• I Led the launch of the Divi•Hub App, a new business platform for potential sponsors, fans and Youtuber’s supporters• I led two projects for Avakin… Show more • I conceived personal projects of BBL Esports in search of partnerships to sponsor major tournaments involving the biggest multiplayer games in the world, such as LOL, CS:GO, Valorant and Free Fire.• I developed strategic planning projects in game tournaments like Asphalt 9, creating the entire brand strategy nationwide• I Led the launch of the Divi•Hub App, a new business platform for potential sponsors, fans and Youtuber’s supporters• I led two projects for Avakin Life, a virtual reality game. The first one for LGBTQIA+ Pride Day, and the other one for a music festival, with digitized artists, virtual cosmetics, collectibles, avatars, special skins and marketplace products, connecting the platform to the real world.• I was in charge of projects involving the biggest sports teams in Brazil such as Flamengo, Pain Gaming, Furia and INTZ, connecting brands to the gamer universe. Show less

São Paulo, São Paulo

• I developed business strategies for brand launches and repositioning Visa as one of the largest payment technology companies in the world. • I Headed strategic digital campaigns across web, mobile and social media platforms, seeking content experience opportunities across corporate and partnership deals for the brand properties.• I Headed planning for the largest game event held in Brazil, making it the first road show gaming and entertainment experience in the country. The… Show more • I developed business strategies for brand launches and repositioning Visa as one of the largest payment technology companies in the world. • I Headed strategic digital campaigns across web, mobile and social media platforms, seeking content experience opportunities across corporate and partnership deals for the brand properties.• I Headed planning for the largest game event held in Brazil, making it the first road show gaming and entertainment experience in the country. The event was attended by popular influencers, artists and professionals from the gaming industry.• In the e-Sports industry, I Led the creation of the 'Final Level Gaming League', the first league in Brazil to bring amateurs and Pro-Players together in online challenges with face-to-face finals. • I Managed multiple business project solutions on branded content creation, and services for top partners. • Led the creation of the first gamified platform for Itaú Bank, connected to social networks Show less

Westcon Group Brazil

• Westconference – I established this meeting of leaders from the technical sector offered by Westcon. The first encounter was held in São Paulo, and later adapted for Rio de Janeiro, Colombia, Mexico and Miami. • Westcast – To enhance social medias, I created Westcast, a Westcon Podcast. Its function: manufacturers served by Westcon are invited to chat rooms twice a month to discuss latest developments; new company projects, promotions and other information launched on the market… Show more • Westconference – I established this meeting of leaders from the technical sector offered by Westcon. The first encounter was held in São Paulo, and later adapted for Rio de Janeiro, Colombia, Mexico and Miami. • Westcast – To enhance social medias, I created Westcast, a Westcon Podcast. Its function: manufacturers served by Westcon are invited to chat rooms twice a month to discuss latest developments; new company projects, promotions and other information launched on the market. • Endomarketing – To assist Human Resources, I developed a number of internal projects such as events to support cancer institutes for children; the 2013, 2014 and 2015 Winter Coat Drive with more than 20,000 pieces of donated clothing; projects designed to integrate retirement home residents with their families; and Kids Day, an event with children and parents in the workplace.• Black Week Westcon – A campaign created with the objective to focus on direct sales with significant discounts on new products and other solutions in stock. The campaign focused on the resale of buying-potential products and potential Westcon salespersons, with a special award system for sales performance. This resulted in the sale of 62% of the solutions in stock and seven new contracts in one week. • Lead Factory Westcon – With the objective to maximize the Westcon sales and resale results, we implemented a program, Lead Generation, in resales, which accompanied the sale process step by step, qualifying potential buyers. We saw marked increase in company resales between 18 and 43% and the joining together of new resale participants in the following fiscal year.• Marketing as a Service – I designed a platform for service in Westcon in order to offer Marketing and Communications Consultation to its manufacturers and resellers, with tools for sales, communications and creation. There was a jump of 8% in the number of resales and a 12% increase in new contracts with manufacturers. Show less

São Paulo Area, Brazil

• Casas Bahia – The creation of the event “Super Casas Bahia”, a mega store with 53,000 m2, was held at Anhembi Park in São Paulo, with an income of 27.6 million dollars in São Paulo and 16.6 million dollars in Rio de Janeiro. I created and directed the project, coordinating a team of twenty-three people.• Knorr Soups – Creating the Festival of Knorr Soups, the objective was to maximize the results of the n̈. I coordinated the effort, leading a team of twelve people, which involved six… Show more • Casas Bahia – The creation of the event “Super Casas Bahia”, a mega store with 53,000 m2, was held at Anhembi Park in São Paulo, with an income of 27.6 million dollars in São Paulo and 16.6 million dollars in Rio de Janeiro. I created and directed the project, coordinating a team of twenty-three people.• Knorr Soups – Creating the Festival of Knorr Soups, the objective was to maximize the results of the n̈. I coordinated the effort, leading a team of twelve people, which involved six well-known chefs and a group of participating restaurant chains. There was an increase in soup sales by 65% and the brand received nationwide attention as a result of the project.• Unilever – I created a Unilever VIP Box in São Paulo’s Fashion Week, to launch a new line of women’s Rexona deodorants. The concept of the “360º Woman” was explored. I coordinated a team composed of staff, actors, singers, and bloggers, receiving thousands during the event.• Honda Motors – I won a Honda stand competition in a 1,000 m2 Automobile Show Room, which showed live attractions, special effects and the launch of new concepts on electric cars by the company. The dividends of the project guaranteed a 2-year contract with an agency. • Brahma VIP Box – I participated in the creation of three editions of a Brahma VIP Box in Rio de Janeiro, considered the largest VIP Box in Rio’s Carnival celebration. The creation encompassed not only the publicity campaigns, but also the setup of the space and accompaniment. Show less

Rio De Janeiro Area, Brazil

• Petrobras Promotion – I created a project for launching new motor oil lasting 10,000 kms, with a budget of 11.6 million dollars, including publicity by mainstream media, Sales promotions in gasoline stations, supermarkets and promotions in partnership with the Caixa Econômica Bank.• Advertising campain, exploring the diferent Hollywood product flavors around the world.• MIPCOM and SPORTEL – I designed publicity and alternative press materials for Globo TV International at the… Show more • Petrobras Promotion – I created a project for launching new motor oil lasting 10,000 kms, with a budget of 11.6 million dollars, including publicity by mainstream media, Sales promotions in gasoline stations, supermarkets and promotions in partnership with the Caixa Econômica Bank.• Advertising campain, exploring the diferent Hollywood product flavors around the world.• MIPCOM and SPORTEL – I designed publicity and alternative press materials for Globo TV International at the Festival MIPCOM, that took place at Cannes to launch a diversity of its soap operas at the event, which counted on a daily visitation of more than 10,000 people. I also directed an alternative media project at the SPORTEL event in Monaco. Show less

Executive Academy, Mobile Marketing

Mba, Social Media Planning

Bachelor'S Degree, Communications & Marketing (Publicidade E Propaganda)