Pedro Eitz Ferrer Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Solving key business challenges for clients by leading or orchestrating integrated support from the agency and network partners. Thinking beyond 3 year business planning to deliver long-term business opportunities with impact for all stakeholders.

New York, Ny, Us

Building a strong medical strategy team while shaping the success of the most-valuable pharmaceutical brand in the world. Our medical strategists see science as a source of promotional inspiration that can impact the outcomes and knowledge of our patients, rather than a source of information to review promotional content through. High-science promotion, for high-science brands from high-science companies.

New York, Ny, Us

New York, Ny, Us

Using established and fresh sources of insight that persuade both the agency and clients to embrace novel strategies and daringly disruptive ideas. Work with account and creative teams to ensure strategies take full advantage of the science behind our brands as well as work to incorporate novel areas of science into Disruption workshops, and new disruption tools. Disease experience includes: Oncology (solid and liquid tumors), Gastroenterology (ulcerative colitis and Crohn’s disease), neurology (migraine and Amyotrophic lateral sclerosis), psychiatry (bipolar disorder), and cardiology (heart failure).

Brentford, England, Gb

Lead in-house strategy consultant for the Executive Team’s Game Changer Strategic Initiatives (CSI) in the USA. Defined, designed, executed and assessed a national plan of action that led to market growth and care optimization through evidence generating partnerships. Led the US Public Health team, a new and diverse team of healthcare system consultants with broad experience in the implementation of quality improvement research; now integrated within the Medical Affairs department. Through a series of needs assessment workshops, this team created healthcare systems’ solutions and adaptive design implementation collaborations. Served as a member of the North American Leadership Team reporting to the Senior Vice President of North America. ViiV Healthcare is a specialist HIV company, owned and integrated within GlaxoSmithKline as a business unit. • Increased the company’s recognition as leaders in HIV care from 8% prior to team deployment, to 36% 1 year later as reported by physicians and health department’s staff, fulfilling the CSI objective.• Improved access to healthcare systems and healthcare providers by focusing discussions on care quality, creating a segment of Key Opinion Leaders (KOLs) of which 70% were previously inaccessible to other field staff. These KOLs were identified by their influence on healthcare system’s disease state policies and budgets; an identified customer gap in the KOLaborate engagement process described below.• Implemented eight large healthcare network partnerships to increase market size by 8-12% through electronic health record data integration and advanced analytics to produce actionable outcomes (see publications) in alignment with business objectives. • Created a national adaptable campaign endorsed by national community bodies, utilized by 10 state health departments: http://positiveseries.org/ .

Brentford, England, Gb

Ensured that Medical Affairs operated efficiently and effectively, using the appropriate resources and meeting customer requirements in the North American region. Developed strategic and tactical plans for the Medical Affairs organization, integrating five different divisions (Medical Science Liaisons, Field Medical Directors, Health Outcomes, Clinical Operations and Medical Information) and aligning these with the commercial and research demands over 3 years. Integrated global initiatives to audit and measure the industry-leading capabilities of the Medical Affairs organization in both the United States and Canada. Served as a member of the North American Medical Affairs Leadership Team, reporting to the Vice President of North America Medical Affairs. • Rolled out the use of the Veeva customer relationship management tool replacing a prior built-for-purpose option, and the Pharmaspectra customer profile identification tool as the first of its kind in Medical Affairs to objectively assess KOL impact and tailor interactions. Also rolled out quantitative/qualitative tableau dashboards to assess field teams’, investigator sponsored studies’ and research sites’ performance.• Implemented a new KOL management process (KOLaborate) that enabled a tiered and seamless engagement approach that met the needs of Medical Affairs, Sales and a Marketing by ensuring the right engagement was delivered by the right individual at the right time based on business priorities.• Established systematic approaches for insight gathering and physician segmentation that enabled Medical Affairs targeted activity to guarantee the scientific needs of 90% of external experts are met 60 days after conferences in comparison to 80% in 120 days before implementation; enabling greater competitiveness. • Launched the first US Medical Affairs digital presence with https://www.viivhcmedinfo.com/ providing healthcare providers with access to the organization’s scientific data and staff on demand.

Brentford, England, Gb

Liaised with Key Opinion Leaders (KOL) and internal stakeholders to manage face-to-face and digital advisory boards, consultation activities, and development promotional materials irrespective of payment. Maintained expert product and disease state knowledge to support the learning needs of internal and regional staff, regularly responded to provider queries, supported KOL speaker briefings and developed content for branded educational programs.• Headed the medical strategy and review of content for the launch of two leading brands: Tivicay and Triumeq.• Led the development of new multichannel initiatives that supported brand organizational objectives by generating a single organizational portal for healthcare provider engagement (ViiV Exchange), Including Medical Education KOL videos, Study Site Finders, Medical Science Liaison on Demand, Adverse Event reporting (https://au.viivexchange.com/) and the self-management patient app MyLife+ (https://www.mylifeplus.com.au/).• Directed reimbursement submissions to the Pharmaceutical Benefits Advisory Committee of three brands utilizing real world data sets specifically generated for these submissions through online survey tools including the Triumeq Retrospective Electronic Health Record review (see publications).

Brentford, England, Gb

Utilized patient focused pharmaceutical sales effectively and implementing strategic territory management. Built beneficial relationships with key healthcare providers to strengthen their knowledge of product messages.• Maintained market share of both promoted brands in my territory at 36% in a year of decline from 36% to 23%.

Pop Culture is an arts and culture publicity and promotions business specialising in supporting Australian distributors and companies in marketing quality international cinema and Australian films and arts events. Key Skills involved in this role:- Project Management- Outcome Monitoring

Freiburg, De

Freiburg, De

Master Of Health Communication, Communication, Media Studies, Health Economics, Health Policy

Diploma Of Management, Project Management

Phd, Viral Inhibition Of Apoptosis

Bsc (Honours), Molecular Biology And Genetics Of Cancer

Bsc (Molecular Biology And Genetics), Biochemistry, Genetics, Virology