Pedro Pacheco Email & Phone Number

Lisbon, Portugal

Lisbon, Portugal

Digital Analyst for the Mercedes-Benz websites on a global level in an Agile setup with different product allocation. Experience with: Power BI, DataBricks (SQL, Python, PySpark), Google Analytics and Adobe Target.- Defining KPIs alongside the products teams- Defining tracking requirements and alignment with the engineering team- Manipulation of large scale, unstructured data in SQL and PySpark for table creation- Reporting in Power BI for stakeholders- Analysis of customer journey, conversion, click rate, entry points, marketing channels, etc.- Presentation of analyses and conclusions for continuous improvement of the products- Defining A/B Tests and subsequent statistical analysis of results and conclusions- Focus on actionable, data-driven actions and decisions

Lisbon, Portugal

Business Intelligence for a reporting project in DOMO through Everis/NTT Data Consulting:- Advanced SQL for table creation and data manipulation- Data visualization and dashboard creation- Definition and creation of ETL processes

Lisbon

Continuation of the internship projects through Everis/NTT Data Consulting:- Management and implementation of a commercial Chatbot- Product Owner of a selfcare platform for B2B clients- Implementation of Google Tag Manager and reporting in PowerBI

Lisbon Area, Portugal

1 year internship as Product Owner for the B2B client area (edponline):- Validation of UX and UI prototypes- Writing of complex User Stories and ensuring their implementation- Definition of Customer Journey processesAdditionally, I helped implement a commercial Chatbot:- Tracked the technical developments done by an external supplier following the Agile methodology- Helped implement and maintain a database to track the Chatbot's usage- Maintained and created conversational flows for the bot- Maintained and trained the natural language processing AI (LUIS by Microsoft)- Redesigned the Chatbot's decision tree and thought of the next steps for its evolution, including possible new platforms like WhatsApp and Facebook Messaging- Developed a regular report in Power BI

Lisbon, Lisbon, Portugal

Throughout my internship in the CVM - Channel Management team at Vodafone, I was primarily allocated to the Gamification project of the different sales points such as Vodafone Stores, Frachising Stores, Telemarketing, Indirect Sales and Door to Door.I was able to develop analytic skills as I created reports and dashboards to accompany and manage the project, which, in turn, helped me learn more about Excel while also advancing my communication skills as I had to regularly contact different people within and without the organisation, hold meetings and create PowerPoint presentations and other communication tools.My tasks throughout this internship varied greatly but here are some of the most important:> Track the development of a new, digital Gamification platform;> Develop training tools regarding the use of the digital platform (manuals, FAQs, etc.);> Weekly reporting;> Develop and regularly issue communication (PowerPoint presentations, newsletters, manuals, etc.)> Hold and organise meetings;> Develop management and analytics tools such as dashboards and reports.

Lisboa

As Head of the Marketing Department of the Management students' union I lead and managed a team of 8 people with different backgrounds and skills as well as designed images for social media posts to publicize events with 80+ participants. I also managed the social media outlets of the union, such as a Facebook page with 2 500+ likes and an Instagram account with 300+ followers.

Masters, Information Management With A Specialization In Marketing Intelligence, 17/20

Master Thesis: 18/20 The masters in Information Management with a specialization in Marketing Intelligence comes as a rational follow-up.

Bachelor, Management, 16 Out Of 20

Bachelor'S Degree, Business Administration And Management

For 6 months, I had the opportunity to go on Erasmus in Prague, Czech Republic, in the Czech University of Life Sciences. Although I'm.

Ciências Socioeconómicas, 17.3 Valores Em 20