Bridging the divide between technical teams and sales and marketing isn't always easy. Finding a story in a set of data is a challenge; it's made even harder by trying to then communicate that story in an effective way to the rest of your organization, or even to a potential client. That's why my time at Yelp has been so formative: the Enterprise Solutions Analyst team bridges the gap between campaign analysis, sales enablement, and client support. Our team ensures that sellers are bringing forth their best quality proposals, supported by our analysis of attribution strategy and campaign performance. Since the founding of the team, Yelp has seen a great increase in the quality of their proposals and the retention of client spend.On a personal note, the work has been an excellent fit for my skillset. I deeply enjoy interpersonal connection and relationship building, but I have a data-driven background that I wanted to continue to nurture: this role allows me to connect with sellers and clients to share the insights I glean from my independent study of their needs. Data insights are near worthless if they're not communicated effectively, and I'm happy to be in a position where I can analyze, present, and support at all stages of a deal. Specialties: Campaign and Attribution Strategy, Social Media Management, Paid Search Advertising, Omnichannel Marketing, Programmatic Campaigns, Digital Marketing, Bilingual Communication, Business Development