Pedro Figueiredo Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

+ Lead the management of On Street products, which encompass 21 cities and larger portion of the transactional volume within the digital portfolio. I collaborate closely with cross-functional teams, including Operations, Tech and Marketing, to ensure the successful delivery of KPIs.+ Spearhead the development of the product roadmap and backlog, working.

São Paulo, Brazil

+ Responsible for 3 products (SaaS), ensuring strategy execution and stakeholder alignment.+ Executed Go-To-Market plans, leading market and competitive landscape analysis; positioning (ICP), value proposition, key messaging to achieve KPIs (leads and conversions).+ Defined content strategy by persona type at each funnel stage, in addition to supporting.

São Paulo E Região, Brasil

+ Managed channels/e-commerce platform, achieving an annual TPV of R$36M.+ Launched the Digital Blue Zone App-SP and rolled out a parking reservation SaaS.+ Led the new product committee, contributing with C-Level in defining criteria and development agenda, acting corporately as a "customer advocate."+ Responsible for business requirements and user.

São Paulo Area, Brazil

+ Developed and executed strategies for lead generation and new customer acquisition (retail).+ Coordinated actions and contents of the educational area, packaging and commercializing finance courses on a proprietary platform and through partnerships.+ Incorporated portfolio analysis and investor profile into company planning and decision-making.

São Paulo Area, Brazil

+ Managed financial, administrative (including IT) teams, reporting to local and foreign partners (Chicago, USA).+ Prepared strategic studies and information for due diligence/M&A process.+ Managed PLs of projets and business itself. + Led change processes, such as implementing the BIM system (software and process).

São Paulo Area, Brazil

+ Structured client niches and cross-sell/up-sell opportunities for the retail segment.+ Responsible for high net worth customer experience, monitoring product offerings and digital channel management.+ Acted as a liaison between Products, IT, and Marketing to ensure the best customer experience/delivery.

São Paulo Area, Brazil

+ Co-managed Electronic Channels for High Net Worth segments (Personnalité and Itaú Uniclass).+ Led the "Itaú Personnalité DDA" project, involving the entire banking industry.+ Advocated for the customer's vision in actions and projects across Systems, Products, Sales, and Communication areas.

São Paulo Area, Brazil

+ Managed the loyalty program, including inventory/rewards, redemption process, and budget control.+ Coordinated partnerships, including travel agency and concierge, delivering a consistent experience under a single brand.+ Interfaced with VISA, MasterCard, and AMEX in joint campaigns.

São Paulo Area, Brazil

+ Managed outbound/inbound campaigns for new customer acquisition, achieving sales results higher than Regional teams.+ Coordinated communication actions with the branch network, internal and external clients.

São Paulo Area, Brazil

+ Focused on developing new features, improving portfolio service assistance for cards, and managing communication.+ Monitored competition and coordinated forums with the service team for backlog improvements.+ Led the project to include invoice consultation via Internet/Internet Banking.+ Deployment of feature who permits that card holder sets up the.

São Paulo Area, Brazil

After an internship period, worked along side contact center team in order to retain card holders, reselling the product benefits and features. Responsible for staff training, retention campaings, monitoring of phone calls and appraisal of team/ individual performancesAchievement:*State a record of 70% Retention Rate

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Executive Mba (Latus Sensu), Marketing/Marketing Management, General

Bachelor, Business Administration