Pedro Machado Email & Phone Number

Porto, Pt

Porto, Portugal

— Leading Infraspeak's Brand & Content Marketing department.— Owning, developing and training all other departments on our core positioning, narrative and messaging.— Developing engaging narratives for new products, events or other initiatives.— Managing an internal content and copywriting team and overseeing content creation across channels.— Directing creative projects such as advertising campaigns, pitch decks or event material.— Ensuring brand consistency and content quality in all communications across the entire buyer's journey.— Working closely with Product Marketing to ensure consistent product positioning and communication.

Porto, Portugal

— Managing a global Inbound Marketing team, strategy and operation.— Leading a multidisciplinary team of senior content creators, channel managers and technical specialists.— Overseeing and coordinating all functional areas within the operation, including Content, SEO, PPC, Email, Copywriting, Design, CRO and others.— Owning Inbound pipeline creation through Demand Generation & Capture initiatives.— Content and copy creation, reviewing and editing.— Directly reporting to VP of Marketing & Growth.

Porto, Portugal

— Managing Infraspeak's internal and external content operation.— Leading an internal Content Marketing team, including a Copywriter, an SEO Executive and a Designer.— Owning our content and SEO strategy, plan and targets.— Overseeing content creation, campaign execution and technical SEO implementation.— Managing content requests and creative execution for paid media campaigns.— Developing content frameworks, guidelines, templates and SOPs for internal and external production consistency.— Aligning with Brand, Product Marketing and Regional Marketing teams regarding all content-related matters.

Porto, Portugal

— All the responsibilities in the previous role.— Managing our outsourced content creation operation, including external writers, translators for 4 different languages, graphic designers and other services.— Owning organic pipeline acquisition strategy and results.— Defining implementing Infraspeak's style guide and content creation guidelines.

Porto, Portugal

— One-man show creating content for all of Infraspeak's channels, including our blog, website, event stands, product (UX) copywriting, PR and more.— Social media management (Facebook, LinkedIn, Instagram, Twitter), and Email Marketing Management.— SEO and organic lead acquisition.— Copywriting and creative ideation for paid media campaigns.

Animais de Rua is a non-profit organization (a member of the Eurogroup for Animals) which helps thousands of stray animals by neutering, treating and feeding them.As a volunteer member of the marketing and communications team, I was tasked with:- Creating copy/content for social media and email marketing (newsletters).- Translating website content.- Sharing expertise and contributing to developing the organization's communication's strategy.

Porto Area, Portugal

Porto Area, Portugal

Cultura X was a Portuguese entertainment website which got 13M+ pageviews and 800k+ unique visitors in only 1 year (see attachment), as well as 27k+ followers on social media (mainly Facebook, but also Twitter and Reddit).Tasks: - Creation, reviewing, and SEO of written content.- Co-management of a team of over 10 content writers.- Management of relationships with media partners.- Social media management.- Implementation of online advertisement PPC campaigns through Facebook ads and Google AdWords.- Design and Branding.

Master’S Degree, Forensic Genetics

Digital Content Marketing Strategy, Digital Communication And Media/Multimedia

Bachelor’S Degree, Biology