Pedro Garda Email and Phone Number
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As a highly effective Sales Director with over 18 years of experience in FMCG and a proven track record of achievement, I excel in steering business direction, leading new business development, and orchestrating strategic branding and marketing initiatives to drive superior P&L profitability for FMCG, Retailers, Distributors, and E-commerce companies. My leadership has consistently fueled growth across these sectors.My expertise lies in evaluating current positions, customer metrics, and P&L activities, ensuring the alignment of performance strategy with growth targets. I possess a unique ability to create and innovate cutting-edge strategic tactical plans for growth and excel in communicating these strategies and objectives effectively to teams, management, and executives.My leadership style is primarily delegative, emphasizing trust and autonomy within the team. I adapt my approach based on the experience levels of team members. For apprentices, I employ a more directive style, offering clear guidance. As the team develops, I shift towards a delegating style to encourage autonomy. With skilled members, a coaching approach helps foster growth, while for experts, an empowering style allows them to thrive independently. This tailored approach aims to optimize team performance at every stage of development.I have overseen a team of five members directly at Hochdorf Swiss Nutrition. Additionally, I directly managed an Area Sales Manager at Hero AG in Hong Kong and approximately 300 indirect distributor staff across Asia.My passion lies in cultivating robust, sustainable, and mutually beneficial relationships with both internal and external stakeholders. This dedication ensures that accounts remain optimized and profitable, contributing to the overall success of the organization.Key Skills:✔ Strategic Branding & Growth ✔ P&L Growth & Financial Performance ✔ E-Commerce & Digital Excellence ✔ Brand Activation & Launches ✔ Project Management CERTIFIED AGILE ASSOCIATE IPMA® LEVEL D✔ Interim Management✔ Senior Team Recruitment & Development ✔ 3rd Party, Partner & Agent Management ✔ Local / International Regulatory Compliance✔ Route-To-Market Strategies✔ Growth Project Management ✔ Brand & Product Innovations✔ Market Data Analysis & Insight✔ E-commerce Establishment✔ Strategy Definition & Execution ✔ Target Market Definition & Access ✔ Profitability Improvement Strategies
Outlier Lab Gmbh 🇨ðŸ‡
View- Website:
- outlierlab.io
- Employees:
- 14
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Director Of Business Development | Data-Driven Revenue Optimization For Executive TeamsOutlier Lab Gmbh 🇨ðŸ‡Bangkok, Th
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Managing Director, Interim Missions (Ch, Es, Th)Pg Consulting Aug 2023 - PresentUsRole: Provided interim management and consulting services to SMEs, focusing on expanding operations in Asia and Europe.Key Achievements:- Successfully assisted a company in creating detailed project management plans, timelines, and resource allocation.- Advised companies on market entry strategies and expansion plans, helping them grow their presence in Asia. Leveraged an extensive premium network in marketing agencies, corporate establishment, and strategic expansion.- Conducted pro bono advisory work to support the growth and development of SMEs.Expertise:- Strategic planning and execution for market entry and expansion in Asia.- Project management for establishing new factories and optimizing supply chain operations.- Business development and growth strategies tailored to the Asian market.- Zug (CH), Valencia (ES), Bangkok (TH)**Note:** This part-time role not only serves as a stepping stone towards my interim management journey but also positions me favorably for a permanent role within your organization. It offers the unique opportunity to engage with customers across Asia and Europe, fostering valuable connections and insights along the way. -
Head Of Baby Care InternationalHochdorf Swiss Nutrition Ag May 2020 - Jul 2023Hochdorf, Luzern, ChAs Head of Baby Care Brand International and Management Strategy, reporting to CEO, I was responsible for determining aligned strategic plans for deployment with CEO and BOD strategic objectives and strategies. I provide a clear focus across each region, focusing on China CBEC, APAC, LATAM and EMEA. I am directly responsible for integrating then expanding e-Commerce channel as a key strategic pillar for Asia and Europe regions. I am accountable for directly managing, coaching and mentoring Sales team of 5 Sales Managers, 1 in LATAM, 1 in Europe, 1 in Singapore, 1 across APAC and 1 e-Commerce Sales Manager. Key achievements include:â—¼ Closed agreements to double sales volumes in Singapore and with China CBEC to grow double digit turnover, to convert divisions from loss positions into profit.â—¼ Delivered ~ 25% sales growth in SG by deploying and expand Ecommerce accounts including Lazada, Shoppe and retailers as Cold Storage and Fair price.â—¼ Delivered ~60% growth in China CBEC by ammonizing assortment, focusing on key accounts including TMALL and JD by improving Marketing activation with B2B and B2C customers. -
Sales Director AsiaHero Group Jul 2019 - May 2020Lenzburg, Aargau, ChIn my role as Sales Director for Asia at Hero Group, reporting directly to the Vice President of Global Export, I held comprehensive responsibilities encompassing P&L, A&P, sales, business development, marketing, distribution, sales distributor training and e-Commerce channels. My scope encompassed the design and execution of the retail strategy, with a keen focus on achieving expansion objectives throughout Asia. This included strategic initiatives in Retail, Food Service, Hospitality, E-commerce, Airlines CX, SGX, GA and Duty-Free channels, involving the management of Hero, Hero Baby, Organix, and Corny brands.Within this role, I supervised an Area Sales Manager in the APAC region, contributing to enhanced P&L in core countries. I coordinated Sales activities across approximately 25 Distributors and teams, providing effective training for around 300 distributor staff across diverse Asian regions. This demanding role required strategic acumen and effective leadership to drive success across multiple channels and markets.Key achievements include:â—¼ Drove substantial improvements in the P&L of key countries. Oversaw 25 distributors and teams, delivering meticulous training to 300+ staff members across Asia.â—¼ Collaborated with multicultural partners and stakeholders across five production sites in CH, DE, ES, UK, Egypt & Turkey dealing with diverse categories and brands within the Hero Group.â—¼ I was responsible for design and execution of retail strategy, delivering expansion focus across Asia, focusing on Retail, Food Service, Hospitality, E-commerce, Airlines CX, SGX, GA and Duty Free channels with Hero, Hero Baby, Organix and Corny Snacks brands. -
Regional Sales Manager ApacHero Group Jul 2015 - Jul 2019Lenzburg, Aargau, ChAs Regional Sales Manager, APAC, Hero Switzerland, reporting to Export Director, I was responsible for business delivery for APAC countries, operating from Hong Kong representing all brands of Hero Group, including Hero (Jams), Hero Baby, Organix (Baby Food), Corny (Healthy Snacks) and Schwartau (Jams). Key achievements include: â—¼ Aided Hong Kong Office function to increased OP and turnover, expected to deliver double digit growth.â—¼ Relocated and also promoted from Hero Spain to Hero Asia, reporting to Hero Switzerland / Group.â—¼ Took responsibility for APAC for all brands and growth, delivering +x~% for Indonesia, +x~% for Philippines, +x~% in Australia, +x~% in Vietnam, +x~% for Cambodia and +x~% for the Maldives.â—¼ Part of team that won competition where evaluators were CEO, COO, CFO, HR VP / Marketing VP.
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Export Key Account Manager, Latam & ApacHero Group Jan 2012 - Jul 2015Lenzburg, Aargau, ChAs Export Key Account Manager, reporting to Export Director, I was responsible for LATAM and APAC for Hero Jams and Baby Food operating from Murcia in Spain. I was required to develop business directly with retailers / indirectly with distributors for €3m business. Key achievements include: ◼ Coordinated organization at launching events for largest baby and maternity fair in Chile to then introduce Hero Jams for Food Service channel.◼ In Peru launched Hero Baby to exclusive retailer, Tottus Supermarket.◼Launched Hero Baby in Cambodia / Mongolia to consolidate business to deliver double digit growth.
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Export Business DevelopmentSp Group Jan 2010 - Dec 2011
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Regional Sales ManagerBrioche Pasquier Recondo S.L. Jan 2005 - Feb 2009Les Cerqueux, Pays De La Loire, Fr -
Sales ManagerElios Shipping S.L. Forwarding Agency Sep 2001 - Dec 2004
Pedro Garda Skills
Pedro Garda Education Details
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Esic Business & Marketing SchoolBy Esic. -
Universidad Nacional Del Centro De La Provincia De Buenos AiresBusiness Administration & Marketing
Frequently Asked Questions about Pedro Garda
What company does Pedro Garda work for?
Pedro Garda works for Outlier Lab Gmbh 🇨ðŸ‡
What is Pedro Garda's role at the current company?
Pedro Garda's current role is Director of Business Development | Data-Driven Revenue Optimization for Executive Teams.
What is Pedro Garda's email address?
Pedro Garda's email address is pe****@****orf.com
What schools did Pedro Garda attend?
Pedro Garda attended Esic Business & Marketing School, Universidad Nacional Del Centro De La Provincia De Buenos Aires.
What are some of Pedro Garda's interests?
Pedro Garda has interest in Trade Marketing, By Jack Welch (Management), By John Carlin, Winning, Books.
What skills is Pedro Garda known for?
Pedro Garda has skills like Fmcg, Key Account Management, Gerencia De Ventas, Negotiation, Sales Management, Marketing, Estrategia Empresarial, Management, Retail, Sales, Trade Marketing, Export.
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