Pedro Gentile Email & Phone Number

São Paulo, Sp, Br

• Gerenciamento e otimização do CRM (HubSpot), incluindo configuração de pipelines, lead scoring e criação de réguas de comunicação automatizadas.• Desenvolvimento e análise de métricas-chave para vendas e CRM, com foco em eficiência de follow-ups e conversões.• Implementação de estratégias de reativação de leads e clientes, aumentando o engajamento com campanhas direcionadas.• Criação de integrações entre sistemas via APIs e webhooks para melhorar o fluxo de dados entre plataformas• Desenvolvimento de diagnósticos e planejamento estratégico para melhorias em processos de vendas e aquisição de leads.• Estruturação de cadências de comunicação por e-mail e WhatsApp, otimizando o tempo de resposta e a experiência do cliente.

São Paulo, Brasil

• Developed and implemented communication journeys for B2B and B2C consumers using channels such as WhatsApp, Push notifications, emails, and SMS, aligning strategies with CRM goals and outcomes. • Managed the sales pipeline, customer onboarding, and cancellation processes, ensuring a smooth and efficient customer experience. • Analyzed campaign data and created detailed reports for measuring results, identifying trends, and continuously optimizing communication strategies. • Implemented process and communication automation using HubSpot and Customer.io, optimizing campaign efficiency and customer journey personalization. • Managed lead qualification processes in collaboration with marketing and sales teams, guiding customers through the sales funnel and increasing conversion rates. • Prepared briefings and other visual documents to guide the execution of communication plans, ensuring alignment and consistency across teams. • Worked cross-functionally with marketing, sales, product, and CX teams.

São Paulo, Brasil

• Developed and executed communication planning for B2C consumers in Chile, Colombia, and Brazil. This included execution planning, segmentation, audience definition, frequency/cadence, implementation, prioritization, and performance management, including reporting.• Planned and executed lead generation and management strategies, increasing customer conversion and retention.• Created detailed reports and dashboards to monitor KPIs and analyze sales data.Automated processes and communications using HubSpot.• Conducted A/B testing on subject lines, creatives, offers, etc., and reported on results and learnings.

São Paulo E Região, Brasil

• Optimized platforms, tools, and data to measure and prove the success of various growth initiatives.• Planned and executed lead generation and management strategies using best practices.• Implemented marketing automation focused on delivering the right message to the right customer.• Prepared reports and data analysis to measure the impact of marketing initiatives.• Executed and monitored A/B testing performance to ensure continuous improvement.

São Paulo E Região, Brasil

• Data-driven business analysis to support and make strategic recommendations for the business.• Data collection from different sources, creation and design of reports in PowerBI to monitor KPIs and make strategic decisions.• Provided suggestions and insights to the team regarding stakeholders.• Developed analytical reports and insights for strategic decision-making.• Ad hoc analysis.• Financial trends analysis and payment methods.• Pipeline management.• Monitored sales activities to ensure sales goals were met.• Managed KPIs (Salesforce and PowerBI).

São Paulo Area, Brasil

• Data analysis and database management and improvement, ensuring CRM system (Salesforce) integrity.• Produced detailed reports and data analyses to support marketing strategies.• Developed marketing strategies.• Managed processes in account mapping in CRM and ERP systems.• Managed, sent, and created ROI for mailings, as well as executed periodic processes with the commercial team for contact acquisition with specific positions.• Responsible for the CRM system (Salesforce) with 300 users, continuously improving best practices.• Full integration between CRM and ERP systems (360º integration between commercial, technical, tax management, control, quality, and executive departments).

São Paulo, Brasil

• Analyzed CRM processes, identifying improvement opportunities, and implementing solutions.• Developed reports and dashboards to monitor CRM campaign performance, providing insights for marketing and sales teams.• Lead Qualification: Responsible for qualifying leads and optimizing the pipeline, ensuring an efficient sales flow.• Provided technical support for CRM and ERP systems, ensuring data integrity and correct implementation of marketing strategies.• Automated business processes, contributing to the operational efficiency of the team.

São Paulo, Brasil

• Created detailed reports and dashboards.• Analyzed CRM system (Salesforce) and ERP (SAP) databases.• Managed and improved the CRM system (Salesforce).Key user in CRM/ERP system integration.• Managed customer orders.• Responsible for developing analyses (KPI, BSC, Forecast, OTIF, ROI).• Salesforce administrator.

São Paulo, Brasil

• Led the creation of complex reports and dashboards for various company areas.• Conducted advanced CRM (Salesforce) and ERP (SAP) data analyses to identify improvement opportunities.• Acted as a key user in CRM/ERP system integration.• Managed and optimized customer orders, ensuring accuracy and efficiency.• Developed KPI, BSC, Forecast, OTIF, and ROI analyses, presenting strategic insights to leadership.

São Paulo, Brasil

• Developed detailed reports and dashboards for market and performance analysis.• Conducted in-depth CRM (Salesforce) and ERP (SAP) data analyses.• Participated in customer order management and CRM/ERP system integration.• Contributed to CRM (Salesforce) system optimization and management.• Developed specific KPI and BSC analyses for various company areas.

São Paulo Area, Brazil

• Data extraction and table creation.• Assisted in creating reports and dashboards.• Initial data analysis from CRM (Salesforce) and ERP (SAP) systems.• Collaborated on CRM (Salesforce) system management and continuous improvement.

São Paulo Area, Brazil

After-sales assistant in retail stores.

São Paulo Area, Brazil

Sales promoter representing Apple in Fast Shop stores.

São Paulo, Brasil

Operador da Apple Line (Suporte)

Postgraduate Degree, Inteligência De Dados Em Negócios

Bachelor'S Degree, Marketing