Pedro Herculano Email & Phone Number

State Of São Paulo, Brazil

Florianópolis, Santa Catarina, Brasil

Clientes: Hippo Supermercados | Zurich Airport Brasil | Grupo Leonora Visão Geral: Na f/brave estou à frente do núcleo de Estratégia e Mídia Digital da agência, onde realizo as atividades de planejamento, gestão de mídia online, negociação com veículos, estudo de mercado, gestão de influenciadores e supervisão de conteúdo para plataformas digitais. Com os segmentos de varejo, B2B e comunicação institucional, ativamos projetos para os mercados local e nacional, com foco em construção de… Show more Clientes: Hippo Supermercados | Zurich Airport Brasil | Grupo Leonora Visão Geral: Na f/brave estou à frente do núcleo de Estratégia e Mídia Digital da agência, onde realizo as atividades de planejamento, gestão de mídia online, negociação com veículos, estudo de mercado, gestão de influenciadores e supervisão de conteúdo para plataformas digitais. Com os segmentos de varejo, B2B e comunicação institucional, ativamos projetos para os mercados local e nacional, com foco em construção de marca e criação de conteúdo.Atividades: - Planejamento Estratégico em Comunicação Digital; - Gerenciamento de Mídia Online (Social Ads); - Adaptação de campanhas para ambientes digitais; - Pesquisa de tendências e insights para plataformas online.- Pesquisa e concepção de projetos digitais variados, com foco em conteúdo e ativações de mídia, como Branded Channel, ações com criadores de conteúdo e streaming.- Pesquisa, concepção de campanhas e criação de roteiros e dinâmicas para ações com influenciadores digitais. Show less

Blumenau, Santa Catarina, Brazil

Clients: Oster | Ailos | Brandili | Uniasselvi | Nathor | ThabrulaiOverview: At Seven Comunicação Total I was part of the Planning and Media team, working with national clients in the retail, education and apparel sectors. During my period in the company and, along with the team, I was able to deepen my knowledge in buying programmatic media, in addition to creating and negotiating multiplatform media projects, being connected with traditional media professionals (offline) on a daily… Show more Clients: Oster | Ailos | Brandili | Uniasselvi | Nathor | ThabrulaiOverview: At Seven Comunicação Total I was part of the Planning and Media team, working with national clients in the retail, education and apparel sectors. During my period in the company and, along with the team, I was able to deepen my knowledge in buying programmatic media, in addition to creating and negotiating multiplatform media projects, being connected with traditional media professionals (offline) on a daily basis, attempting to optimizing our client's investment.In addition, I was also in charge of activating digital influencers, both in profile research and in the conception of creative idea, script, adaptation of campaigns, results management and contact with communication and PR agencies.Activities:- Strategic planning in digital communication;- Online media management (Social Ads, Programmatic Media);- Performance Analyst in Social Ads;- Campaign adaptation for digital environments;- Research and design of various digital projects, focusing on content and media activations, such as Branded Channels on Youtube, actions with content creators and music streaming.- Research, campaign design and creation of scripts and dynamics for actions with digital influencers. Show less

Florianópolis, Brasil

Clients: FCDL Santa Catarina | Shopping Itaguaçu | Assembleia Legislativa do Estado de Santa Catarina Back to Marcca Comunicação, I am in charge of the agency's Digital Team, directing young creatives focused on digital tasks, such as managing monthly content and specific campaigns for online platforms. Activities:- Strategic Planning in Digital Communication;- Online Media Management (Social Ads);- Adaptation of campaigns for digital environments;- Search… Show more Clients: FCDL Santa Catarina | Shopping Itaguaçu | Assembleia Legislativa do Estado de Santa Catarina Back to Marcca Comunicação, I am in charge of the agency's Digital Team, directing young creatives focused on digital tasks, such as managing monthly content and specific campaigns for online platforms. Activities:- Strategic Planning in Digital Communication;- Online Media Management (Social Ads);- Adaptation of campaigns for digital environments;- Search for trends and insights for online platforms Show less

Florianópolis, Santa Catarina

Clients: Almeida Junior Malls, Cassol Centerlar, SESC Santa CatarinaHaving worked at Competence, a company part of the Grupo G5 - one of the largestcommunication and advertising groups in Southern Brazil - I was part of the company's DigitalMedia Team, managing retail clients and institutional communication. For Cassol Centerlar - thelargest homecenter retailer in the South - I was able to apply my expertise in Social Ads,such as Facebook, Instagram and Google, fully… Show more Clients: Almeida Junior Malls, Cassol Centerlar, SESC Santa CatarinaHaving worked at Competence, a company part of the Grupo G5 - one of the largestcommunication and advertising groups in Southern Brazil - I was part of the company's DigitalMedia Team, managing retail clients and institutional communication. For Cassol Centerlar - thelargest homecenter retailer in the South - I was able to apply my expertise in Social Ads,such as Facebook, Instagram and Google, fully managing the first Black Friday campaign intheir e-commerce. As a result, we sold more than 1 million Brazilian Reais in just two days.With Grupo Almeida Junior's Shopping Centers, I was able to participate actively in theredesign of the company's mobile application, optimizing the performance of downloadsthrough new strategies and study of the client's investment. In addition, I was able, alongsidethe creative team, to realign the delivery of digital content to the malls, re-studying metricsand investing in new activation platforms such as Waze and Spotify.Activities:- Strategic Planning in Digital Communication;- Online Media Management (Social Ads);- Performance Analyst in Social Ads;- Campaign adaptation for digital environments;- Trendhunting for social media platforms. Show less

Florianópolis, Brasil

Clients: FCDL Santa Catarina | Catarinense School | Floripa Mall | Leonora Group |Santa Catarina's Secretary of State of Communications | Santa Catarina's LegislativeAssembly's Communications OfficeAt Marcca, I was admitted as part of the new reality and attempt of the company to beadapted to the shift that was taking place around the advertising market in 2016. Strictlyinvolved with the account management and creative teams, I was Head of Digital at theagency… Show more Clients: FCDL Santa Catarina | Catarinense School | Floripa Mall | Leonora Group |Santa Catarina's Secretary of State of Communications | Santa Catarina's LegislativeAssembly's Communications OfficeAt Marcca, I was admitted as part of the new reality and attempt of the company to beadapted to the shift that was taking place around the advertising market in 2016. Strictlyinvolved with the account management and creative teams, I was Head of Digital at theagency, performing activities of planning, online media and social platforms management,aligning the digital communication of their clients/ With FCDL, replanning their investment inonline media and creating more digital-oriented content, we were able to leveragecampaigns results by up to 3x compared to the same period, reaching more than 2 millionpeople statewide per campaign. In addition, I was also at the forefront of planning andconsolidating the digital communication for th Leonora Group brands's - the largestdistributor of school and office supplies in Brazil. The results, which were extremelysatisfactory based on their investment, served as the basis for creating new projects with theclient within the company in different areas, like print, films and events. Creating digitalcontent oriented for bigger results, I was also able to apply my knowledge in online mediadevelopment with Floripa Mall. In less than a year managing the project, we gave the clientthe biggest engagement and brand recall between their market players.Activities:- Strategic Planning in Digital Communication;- Online Media Management (Social Ads);- Performance Analyst in Social Ads;- Campaign adaptation for digital environments;- SAC 2.0;- Trendhunting for social media platforms. Show less

Florianópolis, Brasil

Clients: Hammerhead | Ideal Mall | Pecege Esalq/USP | MakeupMe Cosmetics | TheGarage Tees | Itaguaçu Mall | Cambirela HotelAt BCOMB, I was in front of the online media management - part of the planning andengagement team - running Social Ads campaigns for nationwide clientes, such asHammerhead and Pecege Esalq/USP and local business as Cambirela Hotel andItaguaçu Mall. With campaigns oriented for different goals, such as brand awareness, newleads and ecommerce… Show more Clients: Hammerhead | Ideal Mall | Pecege Esalq/USP | MakeupMe Cosmetics | TheGarage Tees | Itaguaçu Mall | Cambirela HotelAt BCOMB, I was in front of the online media management - part of the planning andengagement team - running Social Ads campaigns for nationwide clientes, such asHammerhead and Pecege Esalq/USP and local business as Cambirela Hotel andItaguaçu Mall. With campaigns oriented for different goals, such as brand awareness, newleads and ecommerce conversions, I had the chance of building a huge experience at thefield, analysing, monitoring and optimizing budgets. In result of all that, I was invited to speakfor students of the Web Writing class from the Postgraduate course of Digital Marketing andSocial Media Management at UNISUL - Universidade do Sul de Santa Catarina.Activities:- Strategic Planning in Digital Communication;- Online Media Management (Social Ads);- Performance Analyst in Social Ads;- Content Analyst for Social Platforms. Show less

Florianópolis, Brasil

Clients: Cambirela Hotel | Itaguaçu Mall | APAE Florianópolis | Nova Alman |Kibaguetti | The Pet's TasteWhile at BCOMB - agency based in Florianópolis, BR, focused on online advertising andmarketing, part of the extinct BZZ Group - I was at the forefront of writing content for digitalplatforms and media, such as Facebook, Twitter and blogs. Among the existing projects inthe agency, I participated in the process of optimizing the digital communication of small… Show more Clients: Cambirela Hotel | Itaguaçu Mall | APAE Florianópolis | Nova Alman |Kibaguetti | The Pet's TasteWhile at BCOMB - agency based in Florianópolis, BR, focused on online advertising andmarketing, part of the extinct BZZ Group - I was at the forefront of writing content for digitalplatforms and media, such as Facebook, Twitter and blogs. Among the existing projects inthe agency, I participated in the process of optimizing the digital communication of small andmedium-sized companies in Greater Florianópolis. In addition, the activities also includedother online channel management processes beyond writing: consumer relationship throughSAC 2.0, involvement with the planning sector, trend research, marketing and new projects.Activities:- Planning and creative copywriting for social media platforms;- SAC 2.0;- Trendhunting for social media platforms. Show less

Copywriter and content creator for digital platforms, including blogs, socialmedia profiles and coverage music events, alongside fellow media companies includingMTV Brasil, VEVO Brasil e Universal Music.

Copywriter and content creator for digital platforms, on and offline coverage ofnational and international music event, such as concerts and music festivals.

Florianópolis, Brasil

Clients: Claro | Claro TV | Terra | EmbratelIntern monitor of sales operations in telemarketing. Elaboration of sales reports,quality index of the sales team and application of trainings and feedbacks based on phonesales .

International Certification - Digital Marketing, Communication And Media

International Certification - Digital Marketing, Communication And Media

Fractal: Novos Protagonistas Da Comunicação, Communication, General

Creative And Professional Writing, Communication And Media

Comunicação Social, Publicidade E Propaganda