Liderar a Coaliza para impulsionar resultados entre pessoas, negócios e integrar as várias iniciativas das empresas , visando encontrar soluções que possam potencializar a conexão com equipes e parceiros.

Clube Agro é o primeiro programa de relacionamento multimarcas do agronegócio, que conecta produtores, canais de vendas e marcas do agro.

Led the business unit of technology solutions for payment methods, loyalty, and incentive programs (B2B), managing the areas of Sales, Marketing, Customer Relationship, Product, CRM, Operations, IT, and finance.

# Oversaw the LATAM PASS loyalty program, ensuring its successful implementation and operation.# Responsable for sales for both B2B and B2C channels, driving revenue growth and customer acquisition.# Fostered new business opportunities and implemented strategies to generate additional revenue streams.# Leveraged the existing customer base to maximize profitability and enhance customer loyalty.# Expanded strategic partnerships to drive business growth and market expansion.# Conducted market intelligence activities to stay informed about industry trends and competitive landscape.# Developed the analytics and CRM function, implementing propensity models and database segmentation.# Analyzed product performance and identified opportunities for market expansion based on profitability indexes and sales team performance.# Managed and planned the communication strategy, including the successful creation and implementation of the LATAM PASS brand in the market.# Created and managed promotional campaigns focused on digital channels to drive customer engagement and sales.# Channels management such as social media, Google, influencers, SMS, WhatsApp, web push, and mobile app to drive customer acquisition and engagement.# Developed new products.# Managed customer journey, lifecycle, and Net Promoter Score (NPS) initiatives to enhance customer satisfaction and loyalty.

# Developed new markets for redemption and accumulation of points# Definition and execution of pricing strategy.# Forecasting demand and monitoring budget for the cost of airline ticket redemption.

• Hired, trained, and managing e-commerce and B2B team• Developed new evaluation methods for channels and clients.• Successfully achieved the top position in revenue corporate market share.• Provide accurate sales forecasts and reports and maintain a sales pipeline and CRM system to manage leads and opportunities.

Planejamento estratégico de oferta e produto de médio e longo prazo. Previsão de demanda industrial no longo prazo, definir posicionamento estratégico no mercado, avaliação econômica de aeronaves, planejamento de frota e de rotas, negociação de contratos, execução do plano estratégico visando melhorias do produto no mercado