One of the main telco companies in Portugal.- Develop and execute paid media strategies across multiple channels, including search engine advertising (SEM), display advertising, social media advertising, programmatic and affiliates.- Manage a substantial advertising budget and optimize campaigns to meet performance goals, ensuring efficient spending and maximizing results.- Conduct in-depth campaign structure, keyword research, competitor analysis and audience segmentation to identify opportunities and improve targeting and messaging.- Collaborate with cross-functional teams, including Marketing, Content, CRO, SEO and IT to align paid media campaigns with overall marketing objectives and ensure brand consistency.- Utilize data analytics tools and platforms to track campaign performance, analyze data trends, and provide actionable insights to improve campaign effectiveness.- Stay up-to-date with industry trends and emerging technologies in paid media to recommend innovative strategies and tactics to drive business growth.- Manage relationships with external teams, marketing agency, advertising platforms, negotiating contracts and monitoring performance to ensure optimal results.- Effectively communicate campaign performance and insights to the administration and key stakeholders through clear and concise presentations.

Danish Company specialised on Kitchenware and Coffee/Tea products- Plan and manage Performance Campaigns. (Facebook Ads, Google Ads, Microsoft, Tiktok) for more than 20 countries;- Affiliate Marketing (Rakuten Advertising)- Reporting to the management;

Most known Shopping Comparison company in Portugal.Part of marketing team, I was responsible for managing all paid media activity for two main segments: shopping comparison and marketplace.

Largest sports nutrition e-commerce retailer in Portugal.My main tasks include:- Plan and execute all web paid media activity for Spain, Belgium, USA, Denmark and Austria.- SEM (Google Ads & Microsoft Ads).- Paid Social (Facebook & Instagram).- Identifying opportunities for accelerated growth, increasing the most important KPI's for different strategies.- Managing a wide range of product categories (sports nutrition, clothing, tech...)

PPC Management- Develop and Optimize PPC campaigns through Google Ads (Search and Display), Microsoft Ads and Facebook Ads.- Report daily data to our clients and take actions to improve the relationship as on quality and quantity of traffic.- Work alongside with the IT department in order to meliorate user experience on our LP's and internal tools of analysis.

Brand activation in UK and Ireland markets.- Social Media Management ( Facebook, LinkedIn, Twitter, Pinterest, Instagram)- London Design Agenda blog – content creation and team management. Creation of weekly themes, titles, keywords for a team of 5.- Analysis and reporting of the most relevant KPIs identifying opportunities for strategic decisions.- Briefings for more than 50 newsletters.- Database management (+20k contacts).- Customer history analysis (Salesforce).- Communication plan for 2 events (Maison et Objet Paris and Decorex London 2016).- Presencial meetings with customers and potencial customers (London);

- Structuring and managing website content accordingly with SEO strategy.- Social media content and management(Facebook, Pinterest, Instagram).- Analysis and reporting of the most relevant KPIs.