Pedro Jardim Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

As Senior Business Enablement Manager, I have a diverse scope of work, developing corporate strategy and long range plans, marketing intelligence, portfolio and product management, being responsible for competitive intelligence, sales tools, process optimization, route to market, new commercial models, product launches and M&A. I manage 11 employees in different LATAM countries, in addition to managing consultancies specializing in macroeconomics and the healthcare market. I can highlight the following achievements:I implemented and lead the PMO/project management, Business Intelligence and Commercial Excellence areas in Latin America;I am a member of the region's director level Leadership Committee;Responsible for managing corporate intelligence and developing strategies and executing projects to increase sales.

Campinas Area, Brazil

As the responsible for Business Intelligence and New Business, I managed the area and reported to the General Manager and the commercial director in Brazil. I had the opportunity to manage commercial intelligence and strategy, as well as sales and marketing projects. My experience in sales strategies was applied to the detailed breakdown of the value chain, resulting in an improvement in the pricing structure and reducing conflicts between channels. As results, I can highlight:I implemented a process and related tools that enabled a more assertive demand forecast, successfully achieving a 20% reduction in product deviations due to destabilized inventory. This improvement represented savings of R$800,000.00 in the first year of implementation.Implemented the e-learning channel with customized content, levering on internal knowledge, increasing the analytical and technical level of the commercial team;Development and implementation of a new country-wide distribution channel in partnership with Souza Cruz, resulting in 120,000 additional POS in the first year of operation.

São Paulo

In this role, leveraging from my experience in strategy and marketing, I was responsible for the areas of consumer intelligence and regional marketing, working with content curation and analysis of the macroeconomic scenario. I have successfully conducted monitoring of market trends and competitive analysis and incorporated insights into strategic planning. I successfully led a team of 3 direct employees in Brazil and 7 managers in different LATAM countries, in addition to defining roles and responsibilities in each of those areas, I hired and trained employees for better performance. As results, I can highlight:I carried out internal consultancy in sales operations, mapping and improving processes through workshops, implementing tools such as dashboards, newsletters and an intelligence hub;I worked directly in the regional control tower, identifying opportunities and threats for the company and in developing action plans based on purchasing processes, quantitative and qualitative consumer research.

São Paulo, São Paulo, Brasil

As Consumer Insights Manager for Latin America, I was able to work on the communication strategy process and its execution, going through the stages of mapping brand equity, implementing brand personality research, collaborating on the creative briefing, testing campaign efficiency and monitoring media results. I was responsible for implementing a process for quickly collecting consumer opinions through online questionnaires and internalizing the research design and analysis of results, shortening the time required for publishing research results from 1 month to 1 week, quickly providing information necessary for agile decision making.I created regional workshops on best practices and defined actions based on brand perception research.I carried out the implementation of research that successfully reformulated the brand positioning in the region, with subsequent communication tests that shown improvements in all metrics of engagement, purchase intention and brand affinity;I created and implemented research and launched strategies for smart TVs in Brazil, improving the original product launch strategy and creating the speech guides for sales promoters.

São Paulo

As a Supervisor at AkzoNobel, I had the following responsibilities and results:Area management and reporting to the Marketing Director.Implementation of a process to calculate cost of serving individual customers. New information was used to segment customers, leading to the optimization of direct x indirect service policiesOptimization of media investments through an econometrics project.Development of intelligent discounts to drive logistically efficient sales.Implementation of new processes in the trade marketing area, including price collection and data for market share estimation and ROI assessment.Budget control and implementation of efficient and standardized budget reports.Definition of specific commercial objectives, generating surgical sales plans.

São Paulo

As a Product Management and Trade Marketing analyst at Mars, I had the following duties and results:Development of TV campaigns, websites and promotions.Category management and shelf optimization, increasing sales in small format stores by 20% to 30%.Development of POS materials and sales and distribution campaigns.Implementation of a promotional campaign with a return of R$3 million in spontaneous media.Conducting research to define packaging for new products.

Pós-Graduação Lato Sensu, Business/Commerce, General

50-hour hybrid program from Harvard Business Publishing Corporate Learning focusing on influence, change management, customer focus.

Executive Mba, Executivo Em Inglês

Executive MBA in English at BSP & at Suffolk University, Boston (#1 MBA in Brazil according to QS Top MBA)

University, Publicity & Marketing