Pedro Henrique Jasmim is an entrepreneur, marketer, professor, TEDx speaker, and cool hunter. At 21, while still in college, Pedro began his entrepreneurial journey. Solidifying a career rooted in innovation and representation. He founded Grupo Berlinn, a creative ecosystem comprising the brand experience agency Berlinn, the audiovisual production company Osllo Mídia, the sponsorship agency Tokkyo, and Romma, a company that manages restaurants such as Alba Gastrobar, Pitada, and TT Burger franchises. The group is a benchmark in innovation, developing campaigns for global brands like Itaú, TikTok, Heineken, Barbie, Adidas, Vogue, and Carolina Herrera, always with a strategy aligned to contemporary market demands.Among Pedro’s most iconic projects is the signing of soccer player Marcelo to Fluminense, a campaign that broke digital engagement records, filled Maracanã Stadium with over 42,000 fans, and garnered international visibility. He also led Tetrix, the world’s largest university challenge recognized by Guinness World Records, with 154,000 participants from 84 countries, and created Chef Por Um Dia, a project that combines innovation and gastronomy, transforming the careers of culinary professionals.In recent years, Pedro has expanded Berlinn's international operations, leading projects in Europe and connecting brands to new markets. His strategic vision has been further enriched by his involvement in major events like the Cannes Film Festival, Champions League, Rock in Rio, and Paris Fashion Week, which have enhanced his creative and cultural approach.Passionate about sharing knowledge, Pedro teaches in the Experience and Entertainment Management course at PUC-Rio and coordinates the Experiences and Brands module in the “Behind the Stages” project, training talent in the entertainment sector. He is a regular speaker at global events such as TEDx, Rio2C, South Summit Madrid, Rio Innovation Week, and the G20 YEA Summit. In 2023, he served as a jury member for the Shell Young Initiative, reinforcing his commitment to entrepreneurship and social impact.His career is marked by several accolades, including the Lusophone Creativity Award in 2023 for the launch video of Doze, and in 2022 for Best Audiovisual Production, awarded to Osllo Mídia. In 2021, he entered the Guinness World Records with Tetrix, and in 2020, won silver at the Lusophone Awards for the Skol Beats campaign. In 2024, Pedro is a contender for the IV International Conecta Award, cementing his position as a leader in the marketing and entertainment industries.