Avenzza is an international consulting firm that helps businesses of all sizes to Unleash the power of digital disruption to drive people-centered business and Public Sector transformation. Our focus is on providing innovative, practical, and actionable recommendations based on the latest digital technologies, market, and industry trends. We believe that democratizing business and digital advisory services is the key to unlocking the potential of companies, regardless of their size or sector.

Investor and advisor to a disruptive footwear start-up.

Driving the Worldwide Public sector Global Market Development initiative in Americas to shape and influence the market through vision, strategy, thought leadership, partnerships, public policies and procurement approaches. • Gained double-digit growth of 35% in cloud consumption in the main accounts in the region.• Unlocked the market in key Latin American countries with regulatory and cultural restrictions enabling a $400 million cloud business addressable market.• Promoted the cloud sovereignty program in the region, unlocking markets with data sovereignty regulations.• Promoted the alliance with CAF (Development Bank of Latin America) to develop the initiative for the strategic use of data and Artificial Intelligence in the public sector in Latin America.

As Director of government industry for Latin America and the Caribbean, I am at the leading edge of the digital transformation journey with our customers and driving growth of Microsoft’s cloud business, with deep industry knowledge and experience.I work at a strategic level with customers, with profound engagement and understanding of the government mission and strategic challenges. As a subject matter expert, I lead the sales team and our partner ecosystem to establish trusted advisor relationship with high government officials and to create transformational solutions to shape the digital transformation of the governments in the region to perform their mission to drive economic growth, provide efficient governance, include and empower their citizens, and protect and sustain the environment in which we live. Jointly with the partner ecosystem, I drove the development of replicable cloud solutions: -DigiGob : In partnership with the Inter-American Development Bank (IDB), I led the development of this government automatization platform to respond, during the pandemic, to the need of small countries to work remotely. Deployed, initially in three countries with a potential market of $10m Cloud consumption.- Transparency in public investment – This a IDB led cloud solution to promote the transparency of public investments. Deployed in 5 countries.- Smart City in a box (IoT platform) for small municipalities- AI in Government – First partnership with CAF – Development Bank of Latin America to promote the use if AI among the governments of the region.

As a business development manager for international organizations I was responsible to created, developed and captured new businesses for the Latin American and the Caribbean public sector through alliances with international organizations with an addressable market for market for Microsoft of $500m. Created partnerships with the Inter-American Development Bank, The Organizations of American States, World Bank, CAF, USAID to promote cloud adoption among the government of the region. Led the Cities initiative for the region, I developed a strong strategy to help cities to transform their operations and infrastructure by improving city functions with innovative solutions, to engage citizens and businesses by delivering personalized services and apps with a people-centric approach.- Led TV white spaces initiatives and projects across the region resulting in connectivity innovations for the first time in remote regions of Jamaica and in Colombia. - Captured approximately 30% of the addressable market for Microsoft each year by monitoring opportunities generated in Washington DC, and then creating a virtual team consisting of the Microsoft sales teams and partners to win opportunities. - Conceived, developed and promoted an agreement signed for the first time between IDB and Microsoft, intended to promote digital transformation of Latin America. - Created a toolkit together with the IDB to help Latin American governments understand and adopt Cloud computing in approximately one year, including electronic billing, transparency in public investment and blockchain and national ID. - Conceived, and developed a cybersecurity agreement to promote the topic as part of the national security agenda for 20 Latin American countries through the OAS, resulting in the definition of the first national cyber security plan for 7 major countries.

Developed a strategy and execution plan to create innovative products and services based on existing Microsoft products for Latin America; and developed alliances with telcos and governments. Administered a budget of $60m. -Participated in the team that designed for the first time, the turning of a feature phone into a smartphone, by creating the Apps functionalities. - Participated in the team that designed the functionality to create Windows Multipoint Server, allowing a regular PC to simulate a server, leading and closing the largest deal worldwide in Puerto Rico.

Responsible for leading and managing Microsoft Unlimited Potential Group for Latin America. Developed and created innovating products, services processes and business models capable of reaching the underserved population. Approximate market size at the time $80m. Led a team of 10. - Created an alliance with OLPC transforming a market threat into an opportunity by creating a partnership with OLPC to have a dual boot PC with Windows Starter for 8,000 computers in Colombia, Peru, Uruguay, and Argentina.

Led the Microsoft business strategy, executing and planning the double-digit growth of Colombian subsidiary. Sales of $100m/year. Headcount: 120. Direct team of 12. - Doubled the sales of the subsidiary in two years by designing and developing an integrated plan to reach businesses, government, financial institutions, manufacturing, oil & gas positioning the company as the technical leader in the country. - Led, together with HR, Microsoft Colombia as number three among the Top Five best place to work in Colombia for 2007. - Planned, coordinated and led Bill Gates visit to Colombia which allowed the company to reach the top CEO’s in the country, and all government elites. - Supported over 100 ONGs, 500,000 young people at risk, created 10 technology centers for handicap people, awarding the subsidiary the recognition as one the most socially responsible company in the country. - Became the General Manager most visible in media in Latin America, which made the company more recognizable and positioning the company as the top technology company in the country.

Manager in charge of the strategy, customer satisfaction, new-solutions selling approach and the growth of business in the largest enterprises in Colombia with the objective to position Microsoft as a “trusted advisor” with our customers.- Enterprise business unit growth exceeded the plan by 46%- Signed two of the largest deals in Microsoft-Colombia’s history.- Implemented solution selling approach based on customer needs.- Work Health Index of 88, i.e., eight points in excess of goal.- Improved forecast accuracy to 5%-variation limits- Improvement in executive relationships expanding to areas different from IT systems (i.e., CEO, VP, etc.)

Responsible for repositioning, revenue; margin growth, and strategy of the service area (consulting and technical support) in Colombia implementing a project-based model. Responsible for improving the integration of services with the commercial area.- Increase of the services team moral, positioning services as a key asset for the subsidiary and showing that services leverage the licensing business.- Sustainable growth in revenue and margin, i.e., 56% in excess of budget.- Successful projects became case studies in different industries.- Increase support in customer satisfaction by 19 points-Development of human talent appointing a Principal consultant (first in Colombia) and new senior consultants.

Leader responsible for the creation of the new Andean ERP Business Unit including the following countries: Colombia, Venezuela, Peru, Ecuador, Bolivia, and Chile. This new unit in IBM include hardware, software and service sales with the challenge of taking advantage of the last wave of SAP implementation.- Creation of the Andean ERP unit from zero finalizing in 2000 with 40+ staff in the region and US$ 25+ million in revenue.- Better business of the year, implementation of SAP in Organización Ardila Lülle, US$15 million in hardware, software and services.- 100% Club and Gold Club Award in Bahamas due the unit growth, best in the region.- Implementation of a remote management model based on local leaders.

As Regional Manager with specialization in Energy (oil & gas -downstream) and as a member of the leadership team, I had the following responsibilities and achievements:- Demand generation for our services: Within this activity, I was responsible for customer development and satisfaction, sales of services, customer penetration focused plans, and for establishing long-term relationships.- Long-, medium-, and short-term planning of Colombian office. Participated in the business plans development for the Bogota and Caracas offices.- People management and development. Within this process, I participated in the integral human resource development (hiring, performance evaluation, incentives and career development).- Quality assurance and financial management of projects. I was responsible for the quality and financial management of projects assuring their profitability.- Sold one of the largest projects in government for the Colombian subsidiary: Transformation of Social Security,.- Continuous projects in ECOPETROL (state-owned oil & gas company) during more than 2 years- Manager of the reorganization of PDVSA (Venezuela state-owned Oil and gas company) from subsidiaries (Lagoven, Maraven, Pequiven) to upstream and downstream..- Management of one of the largest SAP implementations in Latin America PDVSA – Venezuela state-owned oil & gas company (project equivalent to US$ 30+ million in services)