Pedro Luís Palermo Email & Phone Number

State Of São Paulo, Brazil

Brasil

Brazil

As Onboarding and Activation Leader my main role was to guide our users through theirs store setup and help them achieve first sales.* Follow users behavior and colect insights through research and data analysis;* Build synergic customer journey experience through CRM (HubSpot, Intercom, UserPilot etc);* Test and validate hypothesis through product experience or guided communication to optimize user adoption;* Develop strategies and tactics to increase platform funnel… Show more As Onboarding and Activation Leader my main role was to guide our users through theirs store setup and help them achieve first sales.* Follow users behavior and colect insights through research and data analysis;* Build synergic customer journey experience through CRM (HubSpot, Intercom, UserPilot etc);* Test and validate hypothesis through product experience or guided communication to optimize user adoption;* Develop strategies and tactics to increase platform funnel conversion in a scalable way (high-touch);* Develop marketing campaigns focused on services up-sell;* Support entrepreneur and e-commerce education initiatives as teacher or speaker. Show less

São Paulo, Brazil

Brazil

Project Management, business development and innovation for Luxottica Retail Brazil (Oakley, Ray-Ban, Óticas Carol and Sunglass Hut brands in Brazil: +1.500 doors). * Leadership of multidisciplinary projects for the four brands on several business fronts such as logistics, business modeling, brands portfolio and financial structure;* Omni-channel strategies integrating our physical stores and e-commerces;* Support business M&A strategy (company acquisition, store openings and… Show more Project Management, business development and innovation for Luxottica Retail Brazil (Oakley, Ray-Ban, Óticas Carol and Sunglass Hut brands in Brazil: +1.500 doors). * Leadership of multidisciplinary projects for the four brands on several business fronts such as logistics, business modeling, brands portfolio and financial structure;* Omni-channel strategies integrating our physical stores and e-commerces;* Support business M&A strategy (company acquisition, store openings and acquisitions and new business and opportunities evaluation); Show less

São Paulo E Região, Brasil

E-commerce management for both Oakley and Sunglass Hut brands in Brazil.* Support growth strategies for both Oakley and Sunglass Hut direct (.com) and third parties e-commerce channels (Marketplaces: B2W, Netshoes/NS2, Dafiti Group and Farfetch.com);* Responsible for Oakley and Sunglass Hut Brazil E-commerce P&L and yearly budget forecast;* Lead business projects: platform insourcing project, implementation of new tools and year-round projects roadmap;* Performance marketing… Show more E-commerce management for both Oakley and Sunglass Hut brands in Brazil.* Support growth strategies for both Oakley and Sunglass Hut direct (.com) and third parties e-commerce channels (Marketplaces: B2W, Netshoes/NS2, Dafiti Group and Farfetch.com);* Responsible for Oakley and Sunglass Hut Brazil E-commerce P&L and yearly budget forecast;* Lead business projects: platform insourcing project, implementation of new tools and year-round projects roadmap;* Performance marketing management: monthly budget and performance analysis, relationship with agency and digital marketing strategy management;* Product management: go-to-market strategy, portfolio selection and demand planning for both Oakley and Sunglass Hut brands to align global strategy into Brazilian market;* Coordinate Operational KPIs for business overview and improve customer experience by working hand-in-hand with Logistics, Customer Service and Transports. Show less

Brasil

Brasil

São Paulo E Região, Brasil

As business analyst my focus was to deep dive on our clients businesses to explore and improve strategies through digital marketing aiming revenue increase and ROI optimization.During my experience in Jüssi, I contributed in many projects on several fronts such as BI, SEO, CRO, CRM, UXD, Content Marketing, Campaign Creation and Organic and Paid Media (Google Ads, FaceAds, Programmatic, Affiliates among other channels)Clients: Allianz, B.Blend (Ambev+Whirpool), Cardif (BNP… Show more As business analyst my focus was to deep dive on our clients businesses to explore and improve strategies through digital marketing aiming revenue increase and ROI optimization.During my experience in Jüssi, I contributed in many projects on several fronts such as BI, SEO, CRO, CRM, UXD, Content Marketing, Campaign Creation and Organic and Paid Media (Google Ads, FaceAds, Programmatic, Affiliates among other channels)Clients: Allianz, B.Blend (Ambev+Whirpool), Cardif (BNP Paribas), Certisign and Embratel (América Móvil). Show less

Lisboa E Região, Portugal

São Paulo E Região, Brasil

Cyou was a peer-to-peer marketplace that encourages product sharing by renting goods through its community.As co-founder I had the opportunity to build it and follow its development since the business plan until delivering a product and returning it to and from a final customer.* Product design and development with third party agency;* Developed growth strategy mapping opportunities, potential market and customers;* Guided customer acquisition strategies and leaded… Show more Cyou was a peer-to-peer marketplace that encourages product sharing by renting goods through its community.As co-founder I had the opportunity to build it and follow its development since the business plan until delivering a product and returning it to and from a final customer.* Product design and development with third party agency;* Developed growth strategy mapping opportunities, potential market and customers;* Guided customer acquisition strategies and leaded customer experience;* Business development searching strategic partnerships;* Relationship with investors and stakeholders. Show less

São Paulo E Região, Brasil

São Paulo E Região, Brasil

Ceag - Master Of Business Administration (Mba), Finance, Business Administration

Marketing & Advertising, Marketing

Digital Marketing Focused On Performance

Curso De Inglês Intensivo

Durante 6 semanas estudei inglês em período semi-integral na Kaplan em Chicago.

Ensino Médio