- Project Management for localised and global marketing activities in B2B, SaaS- Stakeholder and Business Units alignment for marketing activities including go to market initiatives, competitive replacement, Account Based Marketing, Social Media acquisition, Webinars, 3rd party promotions.- Developed ABM campaigns based on intent data and market trends- Successfully managed online user acquisition campaigns on Google AdWords, LinkedIn Ads and various online publications- Developed and executed impactful social media campaigns for the European market- Crafted and monitored quarterly budgets and costs projections- Organized and facilitated engaging live webinars for clients- Designed and implemented effective marketing strategies for digital campaigns- Created compelling landing pages for physical events and webinars- Trained European distributor teams on the use of CRM and lead qualifying tools- Coordinated successful events, including researching event locations, sending invitations, managing post-event communication, and overseeing event app coordination- Participated in and represented the company at key Automotive and Electronics Fairs and Shows.

- Project Management for localised and global marketing activities in B2B, SaaS- Stakeholder and Business Units alignment for marketing activities including go to market initiatives, competitive replacement, Account Based Marketing, Social Media acquisition, Webinars, 3rd party promotions.- Developed ABM campaigns based on intent data and market trends- Successfully managed online user acquisition campaigns on Google AdWords, LinkedIn Ads and various online publications- Developed and executed impactful social media campaigns for the European market- Crafted and monitored quarterly budgets and costs projections- Organized and facilitated engaging live webinars for clients- Designed and implemented effective marketing strategies for digital campaigns- Created compelling landing pages for physical events and webinars- Trained European distributor teams on the use of CRM and lead qualifying tools- Coordinated successful events, including researching event locations, sending invitations, managing post-event communication, and overseeing event app coordination- Participated in and represented the company at key Automotive and Electronics Fairs and Shows.

- Drive Online User Acquisition - Lead the effort in acquiring users through channels such as Google AdWords (SEA), Facebook, and other online partners.- Boost App Store Visibility - Elevate the presence of new games through effective AppStore Optimization (ASO) techniques.- Manage Campaign Budgets - Take control of budgets and cost projections for new and ongoing campaigns.- Conduct Marketing Analysis - Analyze the competition and assess UI/UX to inform new product acquisitions.- Develop Marketing Strategies - Strategize and design creative banners to drive engagement and acquire new customers.- Facilitate Language Translation - Ensure clear communication across regional campaigns by translating materials from English to Portuguese and Italian.- Attend Marketing Events - Actively participate in marketing fairs and shows and make a strong impression through compelling speeches and pitches.- Drive Marketing Success - Play a critical role in driving the success of the marketing department and positioning the company for continued growth.

- Social Media manager for games Facebook pages (content creation and engagement posts)- Implementation of a new process for signing new games, especially introducing Marketing department on the pipeline- Marketing strategy development for new games- Marketing competition analysis for new product acquisition- Translations from English to Portuguese and Italian for regional campaigns- Participation in Brainstorm meetings for new marketing strategy

- Development of benchmark presentations for new campaigns- Draw and development of Advertiser and Client contact ruler- Marketing Strategie andCRM plan development- Creation of campaigns brie ng and Powerpoint presentations for clients shows and speeches- Presentation of the strategy of the new campaign for clients

- Interface with Advertisement agency- Participation in Marketing department brainstorming meetings and workshops- Development of POS and printed campaigns materials on CorelDRAW- Support and development for new company brand identity- Support and development for new product catalog- Implementation of new identity POS materials in retail stores- Development of visual identity for Deca booth on fairs and shows- Implementation of the new brand identity on the company HQ and industries