Pedro Mata Email & Phone Number

New York City Metropolitan Area

•Improved operations standards in every location to achieve Top Gun status ofoperation for the franchise, by surpassing daily, weekly and quarterly goals forQuality, Hospitality and Branding standards.•Promoted a leadership culture withing the district, by keeping closecommunication with every team member, especially with the GMs, AGMs andSLs, focused on how to obtain financial and team work results, creating a culturebased on positive reinforcement, accountability, continuous learning and growthmindset.•Expanded the franchise foot print by leading the process of opening 4 newlocations, doubling the number of stores under supervision to 8. Hiring, trainingand promoting from within the team, to be fully staffed in every location whileexperiencing this expansion and keeping the highest standards of operations inthe district.

Guelph, Ontario, Canada

•Lead the growth and expansion of operations for the Lost Aviator Coffee cafés, by opening two new locations, one in Gueplh and the other one in Toronto. Hired and trained new baristas while improving the coffee extraction specs to deliver consistent and high quality drinks for our customers.•Created and developed the Leadership Team at LAC by training and promoting from withing the team, mid management leaders to establish a more productive and aligned operations team on every location, while increasing sales and retaining talent in our team.•Promote customer satisfaction and loyalty by developing with the entire team seasonal menus (Spring, Summer, Fall and Winter) and special occasion drinks (Halloween, Valentine's Day, Rocket Fuel, etc.) to keep up interest and connect with our customers while developing recipes for our in-house made syrups.

120 Smith Street, Brooklyn

•Increased sales consistently 8% average year over year by implementing retail plans to integrate the production’s capabilities and align them with an outstanding hospitality oriented culture, achieving excellency and distinctive guest experience.•Improve customer loyalty and connection with Bien Cuit’s brand by developing a comprehensive 360° multichannel communication strategy integrating our retail, web, social media and wholesale services.•Support and elevate the performance for the retail team by following up with the GMs of the stores, establishing weekly, monthly and quarterly goals and correcting them accordingly. Detecting training and improvement needs, and developing a business mindset of operation.

New York, United States

"Love & Seasoning in Times of Quarantine"A culinary journey that connects our experiences and loving with the challenges during the pandemic.40 recipes, representative of the quarantine, that supported us to share our relationship in a more loving way with all its multidimensional elements, as individuals and as a couple.Published in English and in Spanish on Amazon

Greater New York City Area

• Increased weekly revenue by 10% average year after year by implementing training actions to obtain higher operational standards among the cafes staff and improve hospitality, guest focus and team work to elevate the customer experience in our locations.• Improved financial results by negotiating deals with vendors, old and new ones, to offer better products and consolidate a perceived higher quality image aligned with our higher quality service, achieving weekly record sales after 4 months on the position.• Extended these actions to the opening of the Shakespeare & Co Kiosk, the store that opened in Philadelphia in September 2018 and also to the new store that opened in the Upper West Side in November 2018.• Lead every aspect of operations like hiring and training, menu development, hospitality standards and SOPs, social media strategy, to have an impacful and sustained results for Shakespeare & Co cafes.

Chelsea, High Line And Grand Central Place Cafes

• Increased revenue 8% year after year consistently by motivating and elevating the performance of every team member, using reinforcing and constructive feedback to implement the best practices in order to increase throughput while maintaining our high standards of hospitality and coffee quality.• Improved profits by five points per month by designing strategies and action plans to reduce cost of goods to be sold, increased productivity per barista while keeping labor hours under budget and diversifying our merchandise and products offer to our guests.• Expanded our brand awareness by leading the opening of a new cafe at the Grand Central Place location in Midtown, Manhattan while managing the Chelsea and the High Line locations at the same time.

World Financial Center

• As a member of the management team, focused on key indicators, including increasing sales, reducing costs and improving customer satisfaction. Led by example, consistently demonstrating a positive, committed attitude.• Improved employee performance and increased customer satisfaction and retention by working closely with both the customer service and the back-of-the-house teams to improve employee communications, training, workflow and new employee orientation.

Santiago, Chile

• Increased sales 30% in B2B market through successful digital marketing campaigns and strategic pricing, including implementing price levels and price setting policies. Increased the value of the business' products by successfully promoting its unique selling points. • Developed a knowledge-based relationship with prospects and former clients by creating and implementing “EDHO GTD®", a monthly newsletter with management content that increased the company's database of clients and prospective clients by over 200% in 18 months.

Caracas, Venezuela

• Achieved 55% top-of-mind in the fixed lines market; improved the client’s loyalty and identification with Movistar’s brand by implementing bundled services, discounted rates and improved customer service support. • Increased annual revenue by 6% on average year over year. Obtained an average profit of $2.1 million per month by designing and implementing new promotions and marketing campaigns. Achieved ROI in less than 4 months.• Created and expanded a franchise business called “Centros de Conexiones Movistar” to exploit a market opportunity using umbrella branding. Became the market share leader with 51% of total revenue over a 4 year period with over 130 stores nationwide implementing Six Sigma projects as a Black Belt.

Master Of Business Administration (Mba), Marketing

Activities and Societies: University Chorale, President of the Student Body for the Electrical Engineering Faculty

Engineer'S Degree, Electrical And Electronics Engineering