Purpose: Driving B2C paid growth for simpleclub, through planning and execution on multiple online channels. Key responsibilities:- Set up, develop and optimize online paid campaigns for B2C (Google, FB, TikTok, Snapchat, ASA, Outbrain);- Budget, channel and campaign planning. From strategy definition to day-to-day operations.- Stakeholder management, from ad production (in-house) to website improvement (external agency).- Strong collaborating with Product on new launches, ideas for website/app, A/B tests, churn reduction, conv. rate improvement, tracking capabilities, etc.- Setting up website A/B tests on Google Optimise;- Close collaboration w/ other channels such as SEO, CRM, B2B Perf. Mktg.- Creative concepts ideation, together with in-house media production team.- Development of app, website and webinar funnels;- Identification and improvement of tracking solutions across web and app.- Development of performance model for iOS 14+ campaigns.

Key Responsabilities:- Set up, develop and optimise SEM campaigns w/ focus on Google App campaigns and Apple Search Ads;- Managing 6 digit monthly budgets in tandem with local marketing teams.- Drive innovation and knowledge, particularly when it comes to OLA and Performance Max campaigns;- A/B testing (e.g: homepage vs deals page, tCPA vs tROAS, ad variation, etc).- Close collaboration w/ other channels such as SEO, Display, Paid Social, App Marketing and CRM.- Work together w/ Marketing Tech to conduct performance tests (e.g: SEM incrementality test);- Regular reporting to central and local stakeholders on market performance and actions taken/to take.Tools:- Google Ads, Firebase, Analytics + Apple Search Ads;- ProductsUp;- Clarisights & Tableau;- MCMS (internal campaign generation tool);- Ad Catalog (internal Google App campaigns asset uploading tool).

Purpose: Driving trivago SEM performance by developing our accounts and identifying opportunities for further improvement.Key responsibilities:- Set up, develop and optimize SEM campaigns (Google Classic, DSA and Bing);- Conduct daily performance checks and specific performance analysis and take necessary action;- Identifying issues and opportunities in the markets and plan the next actions accordingly;- Support the team by sharing learnings, documenting key tests, training newcomers and contributing to team projects.- Analyze user segments to further improve RLSA setup across markets.Tools:- Google Ads;- Microsoft Advertising;- Looker;- SEM Suite (internal tool).

Grant in collaboration with HSBC Trinkhaus Jugend und Bildung e.V.

Management of Solar Photovoltaic projects, ensuring quality, cost and time efficient delivery to clients.Project Management Activities:- Management by coordination: requirements, solution design, build solution and commissioning;- Communication with all related stakeholders (clients, security office, civil works department, electrical systems office, procurement department, property owner, e.g);- Coordination of on-site works (up to 30 people);- Budget and resource management.

Client facing role, ensuring brand awareness through professional explanation of products and services.Main activities:- Product presentation to customers;- Requirements gathering for cost estimation preparation.

Assistance to spectators, bar service and ticket validation.