My journey has been driven by a love for creating strategies, fostering innovation, and building strong organizational capabilities.I thrive on collaboration and the exchange of ideas, working with diverse teams and strategic partners to bring about meaningful change. I am passionate about the retail industry, with over 20 years of experience, including 15+ years in the dynamic Asia & Pacific region. My time in countries like China has enriched my perspective, showing me the power of data-driven decision-making to understand and meet consumer needs.Continuous learning is a cornerstone of my life. I seek out opportunities to grow and work with companies that prioritize purpose and consider their impact on all stakeholders—workers, customers, suppliers, communities, and the environment.Currently, I serve as the Regional Director for APAC at Camper and co-founded a bioeconomy venture.Areas of Expertise:- Regional General Management & Business Development- Direct-to-Consumer (DTC), Joint Ventures (JV), and Distribution- Retail, E-commerce, Marketplaces, Wholesale- Go-To-Market Strategies, Sales, and Communication- Lease and Contract Negotiations- Distribution Changes and Buyouts- Omnichannel Strategy and Stock Integration- Establishing and Building Local Offices in Asia “Fit for Purpose” - In-depth Knowledge and Networking in the Asia & Pacific Markets