see: www.groupon.com.au

> Board member responsible for Sydney, Newcastle, Canberra & Travel vertical

> City Manager Sydney
> Sales Manager for launch in Canberra
> Internal Sales Performance Auditor
> Sales Trainer for over 120 new starters in sales
> Sales Manager for launch in Melbourne
> Co-project manager for Acquisition & Integration of Crowdmass Pty Ltd
> Sales Projects Lead (Sales Materias, Competitive Differentiation Projects, case studies, etc...)

An entrepreneur exploring how web models bring communities together around common interest, a freelance writer, avid reader and travel enthusiast living in Sydney, Australia.

PROJECTS:
> www.portuguesismos.com
> www.spaack.com
> www.pedropreneur.com

NARTD (Beverages) Category development for Woolworths, Coles & Independents:

Portofolio
> Strategic Development of Category towards higher margin delivery for customer;
> Lead Range reviews;
> Brand strategy in Channel;
> Strategic Initiatives towards higher shelf space instore;
> Strategic Initiatives towards above category growth;
> Innovative instore solutions for increased shopper appeal;

Responsible for Grocery Channel, Point of Buying Capability Development

> Developed & executed Point of Buying training program which was delivered in all Zone offices; program is now mandatory for all new sales executives;
> Created Point of Buying guidelines for Back of Store & Hotzone to improve in-store execution + best case practices for sales executives;
> Sales of key sku in hyper channel Shanghai grew by 83% due to sku opportunity program push; In-store performance recognized by leadership to have improved significantly, particularly at checkout;
> Developed metrics and key sales reporting systems on Point of sale data;
> Developed a customer roadmap proposition towards higher category conversion in-store for key international player;

Responsible for regional category development supporting the Regional Category Heads

> Developed Financial Ambition Roadmap for gum category in Asia Pacific up to 2013;
> Developed Commercial Asia Pacific Scorecard tool for performance tracking;
> Studied success & failure factors in the Vietnam market entry;
> Studied the drivers & shopping patterns of Cadbury Bytes in Mumbai, India;

*****
Working with SVP Commercial: development of short and long-term strategy;

> Worked w/ Mckinsey, ATK & Deloitte in strategic projects;
> Facilitated regional innovation workshops;
> CPI analysis: Price Increase plan;
> Pipeline analysis tool for Global Trade Services;
> Financial analysis for Regional Commercial.

Relationship mng w/ key global accounts representing 25% of AIESEC International's revenue streams

> Electrolux: Exceed in 30% of plan targets;
> Cadbury: Expanded Programme to 2 more regions
> Cadbury: Created AIESEC Edge programme
> New accounts: Interbrew, HP Europe, United Nations ITC