Pedro Pérez Herrera Email & Phone Number

Caracas, Ve

Canada

💻Media planning, negotiation, buying, and performance monitoring Google Ads, Microsoft Advertising (Bing Ads), Meta Ads (Facebook Ads), LinkedIn Ads, and Twitter Ads, among other advertising platforms.🕶 Coordinate with the ad creative team to ensure we have highly relevant ads for all channels. 📈 Run A/B tests of ad creatives to maximize the effectiveness of campaigns.👂 Help to conceptualize new Unbounce landing page concepts, and coordinate with content and design teams. 🗣 Meet with clients, assess their business goals and needs, and make strategic decisions including channels, budgets, frequency, and timing.💪🏼 Responsible for driving sales growth via integrated marketing campaigns across all media; Monitoring and measuring campaign performance for continual optimization.🔥 Work within HubSpot and other reporting tools to automate client dashboards and reporting.💸 Consistently drive to gain insight on current market conditions and industry best practices; develop actionable marketing strategies.

Prioritized long-term relationship-building and led account growth initiatives. Developed and executed SEO and paid media strategies while supervising technical and content-based SEO improvements to enhance clients’ website traffic quality. Managed campaign budgets ensuring clients’ ROI, conducted regular data-driven performance reviews with them, supervised the invoicing process, and coordinated with internal teams to grant effective execution while maintaining clear and consistent communication.✓ Achieved 125% annual revenue growth from two main clients.✓ Generated 42% of the total profits from 25.8% of the Managed Services revenue on my end.✓ Secured 49% lower won deals cost for B2B clients on average.✓ Increased hourly revenue and profit by $25+ through productized deliverables.✓ Managed 4 Account Executives.

Began as an Analyst and was promoted to Associate Manager after 6 months. Managing up to 5 Analysts and 3 Marketing channels (Paid Media, Web Analytics & SEO).Implementing and optimizing paid search campaigns (Google Search Ads & Microsoft Advertising), social media ads (Facebook, Instagram & LinkedIn Ads), and Google Display Network, with tactics in Prospecting and Remarketing.✓ Managed over $1M annually.✓ Achieved 200%+ YoY increase in qualified leads.✓ Reduced cost per qualified lead by 47% YoY.Led and supervised Keyword Research, SEO Audits, and Strategy Design to improve presence, working with SemRush, Google Keyword Planner, Google Search Console, and Ubersuggest, among others. ✓ Increased traffic by 250% with a 131% increase in Average Session Duration.✓ 100% higher qualified leads rate YoY from Organic Traffic.In charge of the development of reports in Data Studio, Tableau, Excel, Power BI, and others. Co-created customized reports for Paid Media, SEO, Content Performance, Web Analytics, and Email Marketing.

– Freelance Google Ads specialist for Céntrico Digital (Acquired by Uhuru Network) for B2B clients. ✓ US$ 830K+ managed annually. ✓+55% lower cost per conversión. ✓ Average +35% monthly conversions.– WordPress websites' Basic Design, Launch, Improvements, and Maintenance.

Caracas

Created and managed a WordPress website for clinical test results that provided valuable information, continually auditing and optimizing articles with On-Page SEO strategies.Tasks:– Domain Name and hosting contracting and management.– WordPress installation, configuration, customization, and updates.– Pages Creation.– Keyword Research for new content.– SEO optimization for each article.– Frequent SEO OnPage optimization in articles with improvable SERP.– Google AdSense configuration and management.– Ad Placements analysis and optimization.– Constant performance analysis with Google Analytics and other tools.– Keyword Analysis and SEO with Google Search Console and other tools.KEY ACHIEVEMENTS (2015-2018):✓ #1 Position in Google for branded keywords.✓ 20% of articles ranked in Google’s #1 Position for several relevant keywords.✓ 50% of articles ranked on Google’s 1st page for several related keywords.✓ +8% monthly increase in Google Adsense earnings.✓ +8% monthly increase in traffic from Google.✓ Getting to an average of 133K sessions/mo after 26 posts in less than 2 years.

Guatire

Certified CRP Trainer(CRP stands for Personal Fulfillment Circle in Spanish)I taught personal development courses, 6 weeks each (2 hours/week), where I gave practical strategies for living a happier, abundant, and easier life.1st Class: Enjoy Life.2nd Class: Connect with your Abundance.3rd Class: Allow and Allow yourself.4th Class: Be Positive.5th Class: Vibrate with your Desires.6th Class: Project yourself.