Pedro Rodriguez Email & Phone Number

Los Angeles, Ca, Us

New York, Ny, Us

San Diego, Ca, Us

- Managed and facilitated GTC / GTM marketing campaign plans for Tony Robbins Marketing Programs and Events, including Time to Rise Summit, The Unshakeable Business, Unleash Her Power Within, Business Accelerator, and Tony A.I. mobile app, generating over $5M in sales and 3M+ opt-ins.- Collaborated cross-functionally with copywriting, design, marketing, and web development teams to create engaging ad content, email initiatives, sales and landing pages.- Acted as liaison for teams during Tony Robbins' 2024 The Unshakeable Business, driving 1.5M top-of-funnel opt-ins, $1.5M+ revenue, and funneled in 25,400+ ticket sales for the 2024 Unleash The Power Within.- Managed task workflow within Asana, ensuring seamless execution and enhancing team collaboration.- Monitored and analyzed daily campaign performance data, conducted data-driven A/B testing on funnel pages, lead gen advertisements, and creative assets.

San Francisco, California, Us

- Managed a monthly portfolio of 20 - 30 Ad trafficking, ad scheduling & digital ad campaigns within DSPs, SSPs, DMPs, and Project management tools (planning/strategy, activation/troubleshooting, consultation/renewal)- Debug and troubleshoot discrepancies within the campaign's delivery and performance across multiple DSPs (Beeswax, The Trade Desk, Xandr, and Yahoo!), DMP (Liveramp), SSPs (Xandr, SpotX, and Freewheel) and third-party reporting vendors (IAS, Innovid, MOAT, DoubleVerify, Sizmek, Flashtalking, and DCM)- Collaborated with over 15 Sales and Client Success teams for the full life cycle of campaigns (desktop, mobile/tablet, OLV and connected TV devices)- Analyzed over 20 internal client reports daily to provide tailored performance recommendations to the client, according to preferred platforms, budgets, and KPIs and Insertion Order

Los Angeles, Ca, Us

- Trafficked and managed digital ad campaigns for video and display (Trueview, Bumper, and Non-Skippable Ads) with a totaling Ad Spend of $1 million+ across YouTube's Platform using the DSP: Google Ads / Google Ads Editor. - Append and QA 3rd party ad tags (DCM, Innovid, MOAT, IAS, DV) and Brand Lift Studies to ensure advertising materials specifications and policies set by the company and client were met.- Examined daily campaign performance, delivery, pacing, and ad spending to guarantee client's expectations were exceeded.- Collaborated with Account Managers, Sales team, and 3P Vendors in order to keep clients up-to-date with campaign's KPIs, and budget.

Washington, Dc, Us

Key Achievements :- Trafficked, monitored, and optimized over 50 online sponsorship/advertising campaigns (both visual and audio) with a totaling budget of $380,000+.- Assisted Digital Campaign and Proposal Managers through tasks related to digital display and podcasting initiatives.- Worked directly with sales, marketing, and design teams to create and execute digital campaigns that promote and generate sponsorship for NPR’s apps, podcasts, and website.- Implementation of third-party tracking vendors and ad serving technology such as Google Campaign Manager (formally DCM) and use of Business Management Software: Operative One.- Further improved existing procedures to increase tag, line item, and creative QA, campaign performance, client servicing, and cross-platform efficiency.- Assisted with billing needs and questions; invoice and IO revisions when needed.

Northridge, Ca, Us

As Vice President of Communications at CSUN AMA, I was responsible for developing the organization's brand strategy on the basis to increase user engagement. I identified opportunities and designed a plan to implement campaigns that would resonate with the organization’s target audience.Key Achievements :- Executed online and offline design initiatives, implemented new content for brand awareness and online communication projects in a 3-member team; implemented a new design for the organization's website which resulted in a 45% increase in monthly engagements.- Curated content through media monitoring, selecting weekly posts for CSUN AMA Newsletter with Communications Directors; developed final content for bi-weekly information bulletins, publishing to our 300+ monthly subscribers.

Seattle, Wa, Us

While working as an Advertising Associate at GenPride Seattle via Google's Marketing Ad Grant, I was responsible for producing online marketing materials according to the company guidelines and brand message along with researching and organizing various promotional strategies using Google Tag Manager (GTM).Key Achievements :- Implemented marketing strategies including sales promotions, keyword bidding and online advertising with a $10,000 monthly Google Advertising budget through the Google Marketing Ad Grants program.- Developed and executed large-scale marketing plans, defining budgets for advertising and promotions; delegated bidding for Google keywords that increased web traffic and donations by 5%.

Alexandria, Va, Us

While working as a Student Researcher for the National Science Foundation grant, K-12 Privacy Team, I was responsible for:- Researching the educational technology procurement strategies, processes and the marketing efforts involved, such as examining the digital literacy of educational laws of the Children's Online Privacy Protection Act (COPPA), Children's Advertising Review Unit (CARU), and Family Educational Rights and Privacy Act (FERPA) at 20+ K-12 schools throughout Southern California.

Bachelor Of Science - Bs, Marketing/Marketing Management, General

Associate Of Science - As, Business Administration And Management, General