Pedro Reiser Email & Phone Number

Région De Genève, Suisse

Responsible for the management of the Watch Department and planning/oversight of watches sales held in Geneva. More in details:○ Work in conjunction with the Business Manager/Director to set department financial targets, T & E budget, consultant budget and any other budget○ Oversight of all business deals/proposals relating to property sourced or offered for sale ○ Organize and oversee cataloguing of property, photography, catalogue layout and production○ Develop strong working relationships with London, New York, Dubai and Hong Kong Watches department colleagues and the International Representatives○ Provide Watches specialist knowledge and support ○ Continue to work with and develop contacts with Watches dealers and collectors

Région De Genève, Suisse

Responsible for the Rolex and Tudor businesses in different markets, more specifically I was accountable for:○ Assuring the commercial follow up of markets (subsidiaries, retailers and point of sales) a according to the strategy, positioning and the values of the brand○ Defining and controlling sales objectives; monitoring deliveries and stock levels ○ Establishing and supervising purchase/export pricing structures and recommended retail prices; defining/overseeing terms of payment○ Setting-up of promotional budgets and establishing corporate and Co-op advertising media plans Major achievements: ● Reinforcement of the brand’s presence and image at the points of sale through the development of Rolex and Tudor corners, shop-in-shops, boutiques, signage● Development of new clients/points of sales in emerging markets such as South Africa and Central America, but also in mature markets such as Switzerland and Austria● Substantial sales/turnover growth in the markets under my responsibility ● Building and nurturing personal and professional networks to leverage brand awareness and to develop business

My main responsibilities as head of the Middle East and Latin America were:○ Business Development ○ Client Relationship Management○ Marketing & Sales Strategies ○ Brand Promotion Major achievements: ● Opened new markets for Breguet in Egypt, Israel, Argentina, Mexico (Swatch Group subsidiary) ● Effectively negotiated new contracts and important contract changes with Middle Eastern and Latin American clients ● Successfully represented Breguet at several trade shows ● Initiated and concluded a deal with a private watch collector from the Middle East, which resulted in a substantial sales contract for all the high-end brands of the Swatch Group

Zürich

For J.F.Pfeiffer, a Swiss office supplier, I travelled through Latin America to introduce a new product line. My assignment was to find potential partners to set up production and distribution of newly developed compatible inkjet cartridges named “Peach”.Main responsibilities:○ Business Development○ Market Analysis○ Creation of partnershipsMajor achievements:● Establishment of numerous contacts with potential business partners and analysis of key market data ● Successful creation of a joint venture in Brazil and Mexico

Nyon, Switzerland

Marketing Assistant in the OTC Business UnitMain responsibilities:○ Re-Launch of Sandoz Calcium○ Creation of the intranet Sandoz Calcium Webpage Major achievements: ● Creation and implementation of a new intranet communication tool for the Sandoz Calcium brand. It was a major tool used for its re-launch

Bachelor Of Business Administration (B.B.A.), Marketing

Matura, Typ D (Modern Languages)