Pedro Serra is a Brazilian journalist, photographer and filmmaker with an eye to the world. His projects are focused on themes related to underrepresented communities, the environment and local cultures. Pedro has directed a series of documentaries and TV shows such as “Fly Brother with Ernest White II” (PBS-USA), “Rio Doce: Stories from a Tragedy”, (GNT, Futura and TV Senado – Brazil), “Na Terra dos Bichos” (Canal Off – Brazil) and many more, most of them produced by his production company Do Rio Filmes.In his corporate work with Do Rio Filmes, Pedro has produced and directed campains for major players internationally, with global ESG campains for comanies such as Teleperformance, the biggest contact center company in the world, Naturgy and Mubadala Capital.Do Rio has also produced marketing campains for Mercado Pago, Bla Bla Car, Petrobras, also big event coverage, such as Rock in Rio, for Doritos, Bienal Internacional do Livro do Rio de Janeiro, Geek and Games and Rio Content Market.Pedro is a multifeceted professional that is able to work in all phases of a project, from concept and script to editing and finalization. A journalist, director, director of photography, producer, camera and drone operator, photographer, editor, presenter and... DJ.In Jornal Extra, Pedro worked for six years in many different areas, as an editor on the website, as a reporter in sports and as a coordinator in the video section, where he produced many documentaries about some of the most important recent events in Brazil.In front of the cameras, Pedro was one of the hosts of the show "Projeto Meme", in Canal Futura, and also hosts corporate podcasts/videocasts for Naturgy.And as an event producer, Pedro was a Stadium Manager for FIFA during the 2014 Brazilian World Cup, managing the hospitalitty in stadiums in Cuiabá and Brasilia, and site manager during the eletronic music festival Skol Summer On, among others.