Pedro Serrador work email
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Pedro Serrador personal email
SALES & MARKETING DIRECTOR / COUNTRY MANAGER - AUTOMOTIVE INDUSTRYBrand Development / Commercial Strategy & Implementation/ Commercial Training in a multinational environment.Senior Professional with a strong and consolidated experience in sales, marketing and business development in the passenger and LCV's vehicle market, Pedro Serrador possesses a solid network of contacts in the automotive industry and a strong ability to create and maintain a highly motivated environment, personal involvement and mutual respect between teams. Deeply experienced in building brands awareness and highly entrepreneurial teams, seriously motivated to take on new projects set off to achieve ambitious goals. Optimistic by nature, Pedro Serrador is a hard and experienced worker and achiever prone to turn ideas into facts with an authentic taste to take on ambitious projects and challenges. He is also a consensus maker in difficult situations and a creator of strategic partnerships.Specialties: COMMERCIAL STRATEGY, COMPLEX NEGOTIATIONS, MARKETING & COMMUNICATION, MANAGEMENT CONSULTANCY, STRATEGIC PLANNING, NETWORK DEVELOPMENT, PROJECT LEADERSHIP, COMMERCIAL TRAINING, BUDGET CONTROL.
Stellantis Iberia
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Light Commercial Vehicles Business Unit Marketing ManagerStellantis Iberia Mar 2022 - PresentLisboa, PortugalLCV Business Unit general management and marketing coordination at Portugal reporting to LCV BU Iberia General Manager.Leader on LCV portuguese market (both on combustion and electric range) with Peugeot, Citroen, Opel and Fiat Pro brands.
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B2B & Lcv Sales ManagerStellantis &You Portugal Nov 2021 - Feb 2022Lisboa, Portugal -
Fleet & Corporate Business Sales Manager Motor Village Portugal & Dealer Manager Motor Village ExpoFca Fiat Chrysler Automobiles Dec 2017 - Oct 2021Lisboa E Região, Portugal -
Fleet & Corporate Business Sales DirectorFiat Chrysler Automobiles (Fca) Dec 2015 - Nov 2017PortugalLed the commercial strategy for Fleet and Corporate Sales and Marketing, Rent-a-Car and Used Cars for the five brands represented (Fiat, Alfa Romeo, Jeep, Abarth and Fiat Professional) at Portuguese Market. Manage the implementation of trade policies, that led to the fulfillment of ambitious sales goals, market share and P&L control. Reported to the Portuguese General Manager and Fleet & Business EMEA Director.
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Sales And Marketing DirectorFiat Chrysler Automobiles (Fca) / Fiat Professional May 2015 - Nov 2015PortugalFiat Professional is the brand for Fiat Chrysler Automobiles light commercial vehicles in Portugal, with a full range of vehicles with maximum efficiency. Brand elected "Professionals Choice in 2015 ".Directly responsible for Fiat Professional´s brand and business unit in the domestic market, in line with the central guidelines of the group. Manages the range of vehicles. Develops, implements and conducts the annual budget (P&L), company policies and business strategy. Heads the implementation of marketing campaigns and brand communication. Reports to the Iberian General Director of Chrysler Fiat Automobiles and to the Fiat Professional EMEA Director.
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Country Manager Portugal / Sales & Marketing Coordinating DirectorFiat Chrysler Automobiles (Fca) May 2013 - May 2015PortugalBusiness Management Coordinator of Sales, Marketing and Network Development of the company. Led the implementation of the marketing strategy for the five brands represented (Fiat, Alfa Romeo, Lancia, Abarth and Fiat Professional). Managed with success the implementation of trade policies, that led to the fulfillment of ambitious sales goals, market share and P&L control. He reported to the Iberian Chrysler Fiat Automobiles CEO and Fiat Professional EMEA Director.• Led a direct team of 18 people and a national network of 27 dealerships.• Led the launch of the new models Alfa Romeo 4C, Fiat 500X, Fiat 500L, Fiat Ducato and Fiat Doblò.
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Country ManagerFiat Professional Jan 2010 - Apr 2013PortugalTeam leader at the launch of the new models Fiat Strada and Fiat Doblò. Resilient in challenging and very demanding environments, he demonstrated a strong ability to combine internal teams leadership with the selection of specialized best of breed external teams, resulting in the making of some of the most highly creative, strongly emotional and innovative campaigns. He reported to the Fiat Professional EMEA Director. -
Network Development DirectorFiat Group Automobiles Portugal Oct 2003 - Dec 2009PortugalLed the expansion and development of the dealer’s network for the Fiat, Alfa Romeo, Lancia, Abarth and Fiat Professional brands including new and used cars, service and after - sales. Building solid and lasting professional relationships, Pedro Serrador was responsible for prospecting, planning and launching of new dealerships, aiming to optimize means and keeping an entire national coverage. Led training and coaching programs for managers and dealer’s sales teams, designing strategic training plans to train 36 dealers and 300 sales persons of the group’s five brands. He reported to the CEO of Fiat Group Automobiles Portugal.
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Fiat Sales ManagerFiat Group Automobiles Portugal Oct 2000 - Sep 2003PortugalResponsible for coordinating and monitoring 6 local area managers for Fiat brand. Responsible for sales, stock orders to factory and dealers local promotional activities.Report to Fiat Group Automobiles Portugal Sales Manager
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Lancia Sales ManagerFiat Group Automobiles Portugal Oct 1999 - Sep 2000Lancia Sales Manager
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Sales Area Manager For Fiat, Fiat Professional And LanciaFiat Group Automobiles Portugal Oct 1996 - Sep 1999Portugal
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Sales ManagerImparcialis Real State Company May 1995 - Sep 1996
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Financial ManagerAssírio & Alvim Book And Publishing Company Jul 1994 - Mar 1995
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Finance AuditorPrice Waterhouse Coopers Sep 1993 - Jun 1994
Pedro Serrador Skills
Pedro Serrador Education Details
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Aese/Iese - Universidade De NavarraManagement -
Degree In Management And Business Administration -
Escola Machado Castro
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Universidade Católica Portuguesa; Mba Aese/Iese Universidad Navarra
Frequently Asked Questions about Pedro Serrador
What company does Pedro Serrador work for?
Pedro Serrador works for Stellantis Iberia
What is Pedro Serrador's role at the current company?
Pedro Serrador's current role is SALES & MARKETING DIRECTOR / COUNTRY MANAGER - AUTOMOTIVE INDUSTRY.
What is Pedro Serrador's email address?
Pedro Serrador's email address is pe****@****iat.com
What schools did Pedro Serrador attend?
Pedro Serrador attended Aese/iese - Universidade De Navarra, Universidade Católica Portuguesa, Escola Machado Castro, Universidade Católica Portuguesa; Mba Aese/iese Universidad Navarra.
What skills is Pedro Serrador known for?
Pedro Serrador has skills like Automotive, Real Estate, Business Planning, Negotiation, Sales Management, Management Consulting, Business Strategy, Vehicles, Automobile, Management, Retail, Sales.
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Pedro Serrador
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