Commercially I led Google Brazil's operations at the agency, being responsible for the commercial proposals and managing the profitability of the group of accounts.I standardized and ensured the quality of deliveries within the unit to customers, always looking for and implementing new tools and systems that could help in this task.I established the work scopes of the functions and processes unit, so that internal and external demands where met in a healthy and constructive way.I was the agency's interface for clients regarding business proposals, implementation and project control.I managed and developed a team of producers on the skills of the position in the agency's account group, drawing up career plans and providing feedbacks and periodic evaluations.I writed consolidated reports on the creation and planning of projects, in order to provide visibility of possible internal risks for and also for customers.I developed a short and medium term planning for the area, determining the operational focus and tracking metrics.I monitored crisis situations and assumed the leadership of intermediation with the client.I managed demand and controlled the area's budget, proposing changes to meet new demands, allocating resources to work on new projects and opportunities.I introduced the agency's account group to prospects and constantly looked for new business with the client.I had complete control over the work model and the scope of the agency's account group and, thus, I created new business opportunities.I assisted the Head of Accounts in the evaluation of briefings, recommending or not the project's entry into the agency, taking into account strategic, financial and creative issues.

As Account Manager for Google Brazil in the agency I was responsible for managing, together with the Account Director, our entire team, integrating our operational, creative, financial and data science talents. Our role consisted in planning all digital content for the brand in national territory, as well as major campaigns in Brazil and some Latam. Always Earned Media first, I ensured that the published contents were in accordance with the global OKRs, but that they also generate organic conversations on social networks (IG, FB, Tw and YT).I was also responsible for managing the data science team, being ahead of reports and results, which were presented to major national and global teams, analysing qualitative and quantitative results, following a series of global KPIs.Also, as an Account Manager, I was focused on team, projects and budgets management, ensuring an excellent brand reputation in all the content that we produced.

As Senior Public Relations I was responsible, together with the PR Director, for managing and implementing all PR strategies for brands like Melissa and Eudora. Based on the pillars of Earned Media, I was responsible for executing and managing major projects for product launches and collections, ensuring brand exposure with meaningful brand mention in press, KOFs and influencers.I was responsible for the management, execution and implementation of a series of major projects in national and global territory, PR planning, as well as team, crisis and campaigns management (integrating the fashion production, operations, finance, creative and data science teams), ensuring that the best results were achieved.With an excellent relationship with journalists and fashion opinion formers, beauty, business and advertising/marketing editors, I ensured organic exposure of the brands in national media, as well as a good personal relationship with many influencers and celebrities.

As Public Relations for Lojas Renner I was responsible for the relationship with the fashion press in the national territory, developing PR strategies related to products, events, brand initiatives and new collections. I was also responsible for the project management of the brand's digital influencers, being in charge of all relationships with KOFs.

As Stylist I worked with a team and was responsible for managing the personal image of a portfolio of clients, all national celebrities, such as Sabrina Sato, Luciano Huck, Claudia Leitte, Lucas Lucco, Mariana Rios etc. I was also eventually responsible for styling advertising campaigns (BR and Latam) for brands like Gillette, Nissan, OMO, Vivara, Animale and many others. I also styled for fashion editorials and covers of major Brazilian magazines, such as Vogue, Glamour, GQ, Marie Claire, Cosmopolitan and In Style.

PR intern for luxury brands such as Prada, Miu Miu, Valentino, Versace, Fendi, Cartier, Ermenegildo Zegna, Roberto Cavalli, Lanvin and Diane von Fürstenberg.