Pedro Spota Email & Phone Number

Madrid, Es

Ciudad De México, México

Build and manage high-scale growth strategies for digital performance focused on conversion.•. Lead SEO, Data, Paid Media, Social media, CRM, hub leaders.• Lead Data analytics team.• Support in New business proposals and pitching, as well as status meetings with our main client companies.• Auditing the organic and paid performance of key accounts.• Deep marketing research for marketplaces, using BI intelligence and Big Data.•. Create new products to give value to our clients.

Mezcal brand owner

Ciudad De México, México

Digital Marketing Professor for Digital Marketing Diplomat

Mexico City Area, Mexico

• Head of Seo/Sem area.• Define target profiles. Calculate KPIs and result estimations by channel. Maximize ROI by test before invest methodology, and strategic allocation by channel.• Implementation of digital campaigns for Google Display, Google Search, Google Shopping, Remarketing, Facebook Ads and Linkedin Ads. Conversion rate optimization and UX-focused heat map installation and analysis on websites. • Use of Google Analytics, Tag Manager, Zapier, CRM´S, Webhooks, Heatmaps, Chatbots, Google Optimize.• Train and coordinate seo and paid media interns and juniors.• Usage of LinkedIn sales navigator to get emails for mailing, custom audiences and B2B leads. Main achievements:• Creation of a test-before-invest proven methodology that maximizes ROI for clients.• Reach several times the top app downloads in Google Play thanks to media planning mobile app campaigns.

Mexico City Area, Mexico

• Be up to date on Google algorithms and the 200 factors to reach and maintain the first positions in the search engine. Keyword study focused on client´s potential targets.• Implement server and programmation adjustments for Seo purposes on website. • Implementation of bot automatized activities to increase organic real followers on Twitter and Instagram. Definition of blog content based search trends. Reach potential and quality clients to business website.

• Lead a team of political scientists, psychologists, communicologists, programmers and designers to make advertising for public dependencies, political parties, and politicians. KPI creation and evaluation.• Recruit, train and coordinate a group of Seo, communicologists, programmers and paid specialists.• Coordinate creation of Trending topics and Massive automatization for Twitter and Facebook . Massive capture of databases based on wifi hotspots for advertising purposes.• Implementation of micro-segmentation for precise targets.• Pitch meetings and meetings with clients. Main achievements:• Train a group of Seo, Paid media specialists and content production interns to run national political campaigns in less than a month.• Positioning winner candidates for high level elections.• Reaching national trending topics on twitter for more than 12 hours.

• Train groups of staff and volunteers to integrate digital marketing tools into the core strategy.• Supervise social media team, including designers, copy writers and programmers for content in all media channels and website.• Seo strategy for Google.• Procurement and management of $10,000 USD monthly fund, donated by Google Ad Grants for advertising purposes to nonprofit organizations.• Paid media strategy on Google Ads and Facebook ads to raise funds. • Usage of LinkedIn sales navigator for networking and B2B projects and alliances.Main achievements:• Promote and manage the procurement of the Google Ad Grants, which completely revitalized the NGO´s project building capacity, optimizing the social and environmental impact, as well as the fundraising efforts.

• Find tech products in China and negotiate with manufacturers.• Coordinate importation process. Sell products online on Marketplaces.• Website design for local businesses.• Media planning in Google Ads for local businesses.• Search engine optimization for websites.

Responsibilities:• Reparation and maintenance for computing equipment and network efficiency. • Device and software installation for IT shield. • Maintenance and repair of computers and servers in business, wifi and network data configuration for businesses and schools. • Configuration of security cameras for homes and businesses.• Installation of communication devices, electronic security and server configuration to track cars via satellite. Main achievements:• Create long range access points for remote areas without conventional internet service.

Bachelor Of Business Administration - Bba, Communication And Media Studies

Primary School, Junior High School

The mission of Puebla American School Foundation is to shape bilingual, multicultural global citizens with strong values who will go.