Pedro August Tadashi Neves Akasaka Email & Phone Number

São Paulo, Brazil

Responsible for Corona's global insights, setting global strategies to cascade to local teams in +20 markets across different geographies, in order to:- Unleash Brand Power performance;- Harmonize portfolio and innovation in new SKUs formats to create new consumption occasions;- Bring insights to improve Salience, Meaningful and Difference for the markets to unleash Power x Market Share.- Increase consumption funnel to improve trial:awareness and past 4 weeks consumption.Responsible for managing multiple researches in different methodologies (quant & qual) bringing my background experience in:- CCIs & Manifesto testing; (e.g. Creative Lab)- Portfolio and new SKU opportunities; (Bases, Restage Innotest)- Pre and Post copy testings (Spark, Linkexpress);- Claim tests across different geographies;- VBI and Superiority pack test for primary/secondary packs, On-Shelf CLT and Virtual Shelf.- Ethnographic qualitative researches to deep dive equity attributes and consumption-occasion opportunities for the brand;- Desk research to understand locally what drives premiumness, emotional connection and other equity attributes for consumers across different cultures;Responsible for NPS and consumer research for all Corona Sunset Festival worldwide (+13 countries) to:- Bring insightful and tangible recommendations on how to improve experience in each Festival, both operational and equity-wise. - Bring each festival's learnings to cascade strategy to boost Corona's loyalty and increase frequency and salience.

Sao Paulo

Working for different geographies across Latin America, my role in Consumer Insights is to manage ad-hocs and trackings studies, bringing insights to the business through quantitative data and different kinds of researches (quali+quanti+desk), in order to help different structures of the company in decision making's process. -Continuous KPI trackings and ad-hocs (Nielsen, Kantar, Brand Equity) - Other tobacco products demand spaces-Desk research and Data research focused on improving performance-NPS management

São Paulo, Brasil

As PM, my challenge is to launch clients’ services in our website and our app to assist their needs – always bringing into business my CX vision. In 2020, leading the devs’ team, CX, UX and UI to restructure the client’s logged website. We launched the customers’ main requests on the website, transferring the clients from offline to digital transformation. With the best Agile Scrum and Customer Centricity practices, I lead and build the product’s sprints and roadmaps in order to deliver the best customer experience, looking at UX and CX’s improvements. As digital customer service’s PM (whatsapp and automatic bots) I work to integrate the company’s core system and financial services as payments.

São Paulo E Região, Brasil

My main challenges were to listen customers’ needs, lead innovation projects, investigate and build up customers’ personas, customer journeys, lead market and clients’ research. Also, I was responsible to lead Design Sprints and Design Thinking with the company’s leadership, in order to bring results and add my behavior data into the business. I also was responsible for the company’s NPS system and measuring as well as managing its KPIs.

São Paulo Area, Brazil

Under the position of Specialist, I manage the company's attitudinal and behaviour researches in order to create strategies and tactics to improve and generate customer satisfaction and customer loyalty. As main project, I was in charge of creating the company's Customer Journey map, studying and drawing the customer lifecycle from beginning to the end, understanding early adopters, shoppers' drivers and motivations to the end - abandonment rate, cancellation's reasons, strengths and weaknesses' points. The project resulted in workshops with the board directors to draw a corporation's pipeline of projects with tactical short and mid-terms actions. I am also responsible for helping the company's top and middle's management level with insights and recommendations, product of crossed-data analysis (payment, purchases, cancellations, fees, charging and customer service). I am in charge of the company's surveys and researches (qualitative and quantitative).Day-to-day activities:- Data analysis;- Operational Marketing Process Management (DataBaseMarketing);- Lead, Prospect and Marketing Campaign's analysis;- Benchmarking studies;- New Businesses' Models and Startups' analysis;- Startups' mentoring;- Satisfaction, Behaviour and Attitudinal's Researches;- Customer Segmentation and Clustering;- Strategic customer's projects carry out;- NPS and Customer Satisfaction Management;- Customer Experience Management;- Churn Analysis;

São Paulo Area, Brazil

The goal of the Trainee Program was to ensure the trainee's professional and personal development to hold tactic and strategic positions in mid/long term. The approved trainees received an opportunity to work at the largest healthcare benefits administrator in Brazil, inside a dynamic, positive and challenging environment. Throughout job rotation, trainees got to experience the different sectors of the company, working along with C-level executives managing strategic projects. Holding the position of the company's trainee, I was designated to carry out the corporation's Customer Segmentation. In order to understand consumer behaviour and attitudes, I implemented the value proposition segmentation. The one-year project resulted in portfolio's and customer clustering, creating a value proposition to every single client depending on each rate of return, including idealisation of different customer services - creating channels to improve and innovate customer retention throughout their journey.Day-to-day activities:- Deeply understand customer behaviour, purchase drivers and consumer purchasing decisions;- Customer and prospects’ needs analysis;- Analysis of affective, cognitive and behaviour impressions to create consumer value proposition;- Responsible for customer’s segment and cluster;

Coordenação do processo e operação de exportação de commodities.

Mba - Master Business Administration (Consumer Science)

Entender e monitorar dados e informações de mercado e consumo, as dinâmicas culturais e comportamentais e os principais vetores e.

Diplomata Corporativo, Relações Internacionais Com Ênfase Em Marketing E Negócios

Curso de Relações Internacionais diferenciado no mercado, com objetivo de moldar o estudante para o mercado corporativo. Todas as matérias.

Education record

Business English, Advanced English

Curso intensivo de inglês para negócios na Escola Internacional de Idiomas EF, em Vancouver, British Columbia, Canadá.

High School Exchange Programee, High School/Secondary Diplomas And Certificates

Ensino secundário no exterior no Programa de Intercâmbio da EF International Program. Aulas ministradas em inglês e francês na St. Michael.

Master Of Business Administration - Mba, Social Sciences