I am a Marketing Manager at Petlove, Brazil's leading online pet shop, with over 13 years of experience in creating and managing brands and products. My mission is to explore different approaches to connect with consumers, through social media, earned media, paid media, and events, while leveraging business growth, creating strong brand propositions, and making positive impact on people's lives.As the leader of the Special Projects Marketing Area, I revitalize the brand image and customer experience by orchestrating impactful partnerships, successful store launches, and a new delivery fleet introduction. I also spearhead CRM, SEO, social media, and events activations, enhancing brand visibility and customer engagement. I oversee budget allocation, ensuring efficient resource utilization while achieving campaign excellence. I lead multidisciplinary teams comprising product managers, designers, social media, PR, legal, and agency partners to craft optimal go-to-market strategies. I am highly skilled in brand strategy, PMO for business projects and digital campaigns, campaign management, content strategy, content production, brand management, content creator and influencers marketing strategy.