box-to-box is a football training app for amateur athletes with more than 1.5 million downloads on the Play Store and the App Store. Some of the company's partnerships include Puma, Adidas, Borussia Dortmund, CD Nacional, Viktoria Berlin, Füchse Berlin, and the Latvian Football Association.Main responsibilities:• Implemented a marketing optimization strategy, including in-product A/B tests and push notifications, leading to an 18% D1 retention increase.• Directed the… Show more box-to-box is a football training app for amateur athletes with more than 1.5 million downloads on the Play Store and the App Store. Some of the company's partnerships include Puma, Adidas, Borussia Dortmund, CD Nacional, Viktoria Berlin, Füchse Berlin, and the Latvian Football Association.Main responsibilities:• Implemented a marketing optimization strategy, including in-product A/B tests and push notifications, leading to an 18% D1 retention increase.• Directed the localization process of the product for 190 regions and 42 languages.• Led the ad-creatives iteration process from start to end, decreasing the cost-per-install by 6 times. • Managed multiple user acquisition campaigns, reaching 1.5 million installs in the B2C segment. • Developed an ASO strategy to grow and scale the business, improving the organic traffic by 16 times. • Built out a leads prospecting process on LinkedIn to identify marketing-qualified leads, helping the sales team with 150 product demos booked in 6 months. • Pitched the app's most important updates to both Apple and Google, being featured across 140 countries in 2022.• Took data-driven decisions based on consumer behavior to improve the product KPIs with the development team, optimizing the buyer's journey and improving MRR by 25%. • Directed and helped five external partners, including graphic designers, video editors, and a content production crew. Show less

ICS-digital LLP is an international marketing & PR agency specializing in digital PR and creative content for the web in over 50 languages. As a flexible and responsive agency, it has an unrivaled ability to work on large-scale projects in a number of sectors.Main responsibilities: • Brainstormed topics fitting both the publication channel and the client's marketing strategy, achieving a 100% acceptance rate. • Created a total of 96 link-building articles about several market… Show more ICS-digital LLP is an international marketing & PR agency specializing in digital PR and creative content for the web in over 50 languages. As a flexible and responsive agency, it has an unrivaled ability to work on large-scale projects in a number of sectors.Main responsibilities: • Brainstormed topics fitting both the publication channel and the client's marketing strategy, achieving a 100% acceptance rate. • Created a total of 96 link-building articles about several market niches in two years.• Coordinated the workflow via CMS, adapting the writing to both Portuguese and Brazilian audiences in six different industries, and multiple marketing goals. Show less

Infinity Games is a mobile games publisher with over 80M downloads on Google Play and App Store. As a Marketing Manager, I was responsible for all the marketing actions in the company and leading the development team to release ROI-positive games. I was present in every project stage but most of my energies were spent on user acquisition activities, where I aimed for the lowest CPIs and positive ROAS. Working closely with the development team and the CEO allowed me to have a 360º view… Show more Infinity Games is a mobile games publisher with over 80M downloads on Google Play and App Store. As a Marketing Manager, I was responsible for all the marketing actions in the company and leading the development team to release ROI-positive games. I was present in every project stage but most of my energies were spent on user acquisition activities, where I aimed for the lowest CPIs and positive ROAS. Working closely with the development team and the CEO allowed me to have a 360º view of the company and continuously acquire knowledge about the industry, mobile marketing, and the best ways of growing a business.Main responsibilities:• Create and implement an omnichannel marketing strategy for the company, resulting in revenue of $1.2M in the second year.• Lead the development team from the first prototype to a commercially viable product, adding 27 new games to the company's portfolio. • Develop the project scope and manage the art and development team through +30 projects. • Understand trends per market and global trends and translate that into business insights that resulted in an incremental $300k in revenue after 1 year. • Plan, run and manage UA campaigns across multiple channels, generating +50M downloads worldwide.• Control the ad-monetization metrics through Appodeal, increasing the CPMs by 35%.• Plan and implement modern ASO practices, resulting in 80% of the traffic being organic after 1 year. Show less

WebAvenue is the company behind Infinity Games and a few e-commerce websites and online products like Rotten Fruit Box, Woostripe, Infinity Tools, and Logo Crisp.Main responsibilities:• Worked closely with the CEO and co-managed the company projects. • Analyzed business data and market trends, translating that info into actionable items.• Planned and implemented all product and feature releases.• Co-managed SEO and ASO activities. • Generated sales leads and built… Show more WebAvenue is the company behind Infinity Games and a few e-commerce websites and online products like Rotten Fruit Box, Woostripe, Infinity Tools, and Logo Crisp.Main responsibilities:• Worked closely with the CEO and co-managed the company projects. • Analyzed business data and market trends, translating that info into actionable items.• Planned and implemented all product and feature releases.• Co-managed SEO and ASO activities. • Generated sales leads and built email lists for email marketing purposes. Show less

Greatcontent AG is a content writing platform that serves as a mediator between companies and writers. As a technical writer, I produced content for GoEuro (now Omio), Sixt, Momondo, Holidu, About You, Reserving.com, IKOHS, Back Market, Kayak Europe, and more.

Textbroker International is a content writing platform that serves as a mediator between companies and writers. As a technical writer, I produced content for StubHub, Randstad, Engel & Völkers, Partners Finances, PiscaPisca, PaiPee, Replace, and more.

Taste of Cinema is an American website focused on movie reviews and lists. It focuses on world cinema and classics with the goal of introducing the best movies from different filmmakers, countries, genres, and eras.Main responsibilities:• Understand the trendiest topics about cinema and generate good traffic to the website.• Write movie lists and retrospectives for a wide and multicultural audience.