A creative marketing services company immersed in underground and popular culture.Combining an intimate knowledge and understanding of music, style, arts and digital trends, with over 20 years of client and agency experience, Insider engage and excite audiences with innovative content and activity.

It was my responsibility to create and activate brand and communications strategies (ATL / BTL / Digital) for the UK’s largest independent live music and festivals company. The role required managing key projects from the initial stages of budgeting, research and marketing planning, through to agency management, briefing and developing advertising creative, media buying, website and social media management, ECRM and media and brand partnerships.Highlights:- Devising and executing the Lovebox Festival marketing strategy for the 2011 and 2012 campaigns. An excess of 70,000 ticket sales each year resulted in the two most commercially successful years in Lovebox history.- Managing a team of colleagues, including the social media, creative design and ECRM teams, alongside several interns.- Consulting on major brand partnerships (such as Cadburys, Gaymers, Nintendo, Intel, Red Bull, Beck’s, Russian Standard and more) ensuring brands integrated smoothly, both on site and via festival communications, into Mama’s festival portfolio. Mama festivals include Wilderness, Global Gathering, The Great Escape, Lovebox and more.- Creating and implementing marketing strategies to ensure sell-out UK tours for major artists including Snoop Dogg, Jake Bugg, Maverick Sabre, Little Dragon and more.

It was my responsibility to boost weekly circulation of the iconic London magazine (read by over 300,000 each week) and ensure high levels of traffic to timeout.com (over 6,000,000 unique users per month). The role required management of the brand’s identity across all internal and external touch points, including advertising, partnerships, promotions and events, as well as social media, ECRM and throughout Time Out’s media portfolio.Highlights:- Establishing the yearlong global marketing strategy for Time Out’s 40th Anniversary celebrations.- Sourcing and managing all strategic media partnerships for the London brand. Partnerships included Tate Modern, London Fashion Week, Lovebox & SW4 festivals, Frieze Art Fair, Taste London, The BFI London Film Festival and more.- Creating and marketing Time Out's new events brand 'Time Out Live'. The events programme included major live music shows, club nights, comedy, film, art, literary and cabaret events.- From research through to implementation, working on the brand project to evolve Time Out’s strapline from ‘London’s Weekly Listings Bible’ to ‘Time Out Inspires You To A Richer Life’ and then finally to ‘Know More, Do More’.- Briefing and delivering over 500 Advertising Creatives for the London brand.