At its core, recruiting has always been based on the basic principles of understanding candidates, understanding organizations, and marrying the requirements and skills in a manner that builds a lasting relationship based on trust. These principles, applied correctly, can help staff any organization successfully. However, start-ups impose some unique challenges on recruiting - pace of organizational growth, relative obscurity, and fast-paced work environments. These challenges can be met and overcome by combining traditional recruiting skills with technology. Technology has infused profound changes in way the recruiting discipline is understood, led and practiced. From finding passive job seekers to verifying claims made by candidates to leveraging the online footprints of start-ups to attract talent to minimizing hiring mistakes - technology can be leveraged to impact the recruiting life-cycle in many ways. We specialize in using this new approach to helping start-ups build the right organizational structure, and staffing it for success.